Direct Response Director

• Lead Shatterproof's multi-channel direct response strategy across email, SMS, and paid media to drive revenue, engagement, and retention.
• Oversee lifecycle communications, paid acquisition, and storytelling as a unified growth engine.
• Manage financial operations, vendor relationships, and team mentorship for the direct response program.

This role directly supports Shatterproof's mission to end the addiction crisis by building a scalable direct response program that increases donor engagement, revenue, and awareness, ultimately helping to transform systems and reduce stigma.

• 8–10 years of experience in digital fundraising, direct response, or CRM-based marketing, ideally in a nonprofit or cause-driven organization.
• Deep expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio, etc.) and experience with HTML, AMPScript, SQL, and CRM integrations.
• Proven ability to manage multi-channel digital campaigns (email, SMS, paid social) and lead teams.
• Strong analytical and reporting skills, with experience in data visualization and KPI tracking.

Compensation and benefits are competitive for a national nonprofit. Specific salary not mentioned in posting.

Shatterproof is a national nonprofit working toward a world where addiction never defines or ends a life, through evidence-based programs, advocacy, and public education.