Application Guide
How to Apply for Digital Video and Engagement Manager
at Humans in Control
🏢 About Humans in Control
Humans in Control is a bipartisan grassroots movement focused on protecting families and communities from the risks of unchecked AI. Unlike corporate or partisan groups, this organization relies on digital engagement to mobilize everyday people, making your video work directly impactful for advocacy.
About This Role
As Digital Video and Engagement Manager, you'll create short-form video campaigns across TikTok, Instagram, and YouTube to grow the supporter base and drive grassroots action. Your work will turn complex AI issues into compelling, shareable content that moves viewers to sign up, donate, and volunteer.
💡 A Day in the Life
A typical day might start with reviewing analytics from yesterday's posts to see which videos drove the most sign-ups, then brainstorming a new TikTok format explaining a recent AI policy. You'd film and edit a short video, schedule it across platforms, and coordinate an email blast to supporters with a call-to-action linked to the video. Afternoon could involve A/B testing video thumbnails or writing a script for an Instagram Reel series.
🚀 Application Tools
🎯 Who Humans in Control Is Looking For
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📝 Tips for Applying to Humans in Control
1. Include links to 2-3 short-form videos you've created that drove measurable engagement (likes, shares, sign-ups). Explain the strategy behind each.
2. In your cover letter, propose a specific video series idea for the 'AI risks' topic—show you understand their mission and can create repeatable formats.
3. Highlight any experience with grassroots or advocacy campaigns, not just brand marketing—this role is about action, not just views.
4. Demonstrate understanding of conversion funnels by mentioning tools like UTM parameters, landing page design, or A/B testing in your application.
5. Research their existing content and note gaps or opportunities in your application—show you've studied their channels.
6. Mention any experience with email/SMS platforms (e.g., Mailchimp, Twilio) and analytics (e.g., Google Analytics, social insights).
7. Prepare a brief video pitch (30-60 seconds) of yourself explaining why you're a good fit—this role values on-camera presence.
✉️ What to Emphasize in Your Cover Letter
- Emphasize your ability to translate complex AI issues into engaging, easy-to-understand video content. - Showcase your track record of converting viewers into active supporters (sign-ups, donations, volunteers). - Highlight experience with repeatable content formats and on-camera storytelling that builds a consistent voice. - Mention your comfort with data-driven decision-making and optimizing campaigns for grassroots growth.
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → - Study Humans in Control's existing social media channels (TikTok, Instagram, YouTube) to understand their current content style and engagement levels. - Read their website and key articles to grasp the core AI risks they address (e.g., deepfakes, algorithmic bias, job displacement). - Look into the 'grassroots movement' aspect—understand their target audience (parents, educators, community leaders) and how they frame the issue as nonpartisan. - Review any recent campaigns or petitions they've run to see how they drive action.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- - Don't submit generic video samples unrelated to advocacy or complex issues; tailor your portfolio to show you can explain nuanced topics. - Avoid focusing only on views or vanity metrics; this role cares about conversions (sign-ups, donations, volunteers). - Don't ignore the bipartisan nature of the movement—avoid partisan language or assumptions about the audience.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Humans in Control!