Application Guide
How to Apply for Digital Organizing Manager
at Stop the Money Pipeline
🏢 About Stop the Money Pipeline
Stop the Money Pipeline is the largest coalition in North America dedicated to ending fossil fuel financing, uniting over 200 groups from large NGOs to frontline environmental justice organizations. Working here means joining a high-impact movement that directly challenges the financial underpinnings of the fossil fuel industry and combats far-right authoritarianism. If you want to use digital organizing to drive real systemic change, this is a unique opportunity to be at the center of a powerful, collaborative campaign.
About This Role
As Digital Organizing Manager, you'll craft and execute social media narratives across Instagram, BlueSky, and TikTok to grow engagement and support for campaigns against fossil fuel financing. You'll also support offline organizing efforts like events and actions, manage CRM platforms, and keep the website updated. This role is critical because it bridges online storytelling with on-the-ground movement building, amplifying the coalition's impact and mobilizing supporters into action.
💡 A Day in the Life
A typical day might start by reviewing social media analytics and scheduling posts for Instagram and TikTok that highlight a recent action against a major bank. You'd then hop on a call with coalition partners to align on messaging for an upcoming protest, followed by updating the website with a new campaign page and sending a targeted email via Action Builder to mobilize supporters. In the afternoon, you might design graphics for a social media toolkit and brainstorm creative ways to engage followers on BlueSky around a breaking news story on fossil fuel financing.
🚀 Application Tools
🎯 Who Stop the Money Pipeline Is Looking For
- An experienced social media practitioner with a proven track record of using platforms like Instagram, TikTok, or BlueSky to increase engagement in social or environmental movements.
- A skilled organizer with hands-on experience in base building, community organizing, or running campaigns, able to translate digital engagement into offline action.
- A strong writer and narrative crafter who can distill complex issues like fossil fuel financing into compelling, shareable content that resonates with diverse audiences.
- A self-starter with proficient graphic design skills and the ability to manage multiple projects independently, including CRM management and website updates.
📝 Tips for Applying to Stop the Money Pipeline
Highlight specific examples of how you've grown engagement on social media for a movement or campaign, including metrics like follower growth, shares, or actions taken.
Showcase your organizing experience by describing a campaign where you successfully mobilized people online to attend offline events or take direct action.
Tailor your portfolio to include content that addresses fossil fuel financing or environmental justice, even if from past volunteer work or personal projects.
Demonstrate familiarity with CRM platforms like Action Builder or Action Network by mentioning your experience managing contact lists, sending targeted emails, or tracking engagement.
Research the coalition's current campaigns and mention specific tactics or narratives you'd bring to amplify their work, showing you've done your homework.
✉️ What to Emphasize in Your Cover Letter
["Your passion for ending fossil fuel financing and alignment with the coalition's mission to hold financial institutions accountable.", 'Concrete examples of using social media to drive real-world organizing outcomes, such as event attendance, petition signatures, or policy changes.', 'Your ability to work independently and manage multiple digital tools (social media, CRM, website) while collaborating with a large coalition of diverse groups.', 'How your narrative skills can translate complex financial topics into accessible, urgent stories that mobilize supporters and counter far-right narratives.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Familiarize yourself with the Stop the Money Pipeline coalition's current campaigns, especially their target banks and recent actions (e.g., protests, shareholder meetings).
- → Understand the key issues around fossil fuel financing, such as the role of Wall Street banks in funding pipelines, drilling, and LNG terminals.
- → Review the coalition's social media channels (Instagram, TikTok) to see their current tone, content style, and engagement strategies.
- → Learn about the broader movement against fossil fuel financing, including groups like 350.org, Oil Change International, and Indigenous-led organizations.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application that doesn't reference the specific mission of Stop the Money Pipeline or the role's focus on fossil fuel financing.
- Focusing solely on social media metrics without connecting them to organizing outcomes like event turnout, coalition growth, or policy wins.
- Overlooking the need for graphic design skills – ensure your portfolio includes visual content you've created, not just written posts.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Stop the Money Pipeline!