Application Guide

How to Apply for Digital Marketing Manager (US Remote)

at Project Slingshot

🏢 About Project Slingshot

Project Slingshot is a global nonprofit that uses disruptive campaigns to expose and end factory farming, taking on Big Ag with unapologetic, fast-moving tactics. Unlike traditional animal welfare groups, they aim to change the conversation through bold, attention-grabbing content that builds unstoppable momentum for change. If you want to use your digital marketing skills for a mission-driven organization that isn't afraid to push boundaries, this is a unique opportunity.

About This Role

As Digital Marketing Manager (US), you'll be the engine behind Project Slingshot's US digital presence, overseeing content production, scheduling, and community engagement across TikTok, Instagram, Facebook, and other platforms. Reporting to the Digital Marketing Director (US), you'll ensure channels are fresh, engaging, and relentless in driving conversation and action. This hands-on role also involves building relationships with influencers and supporters to amplify the mission, turning content into compelling storytelling that expands reach and inspires action.

💡 A Day in the Life

You might start your day reviewing analytics from yesterday's posts, then jump into a creative meeting to brainstorm a new TikTok series exposing factory farming practices. After coordinating with the design team on graphics, you'll schedule posts for the week, engage with comments and DMs, and reach out to a potential influencer for a collaboration. By afternoon, you're adapting a global campaign for US audiences and testing a new Instagram Reel format to see what resonates.

🚀 Application Tools

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Interview Prep

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🎯 Who Project Slingshot Is Looking For

  • Proven experience managing social media channels for a mission-driven organization or brand, with a portfolio of disruptive, high-engagement content that drove measurable action.
  • Deep familiarity with TikTok, Instagram, and Facebook content formats, trends, and scheduling tools, plus a knack for spotting emerging digital trends before they peak.
  • Strong project management skills to juggle multiple content pieces, collaborate with creative teams, and maintain a consistent publishing schedule under tight deadlines.
  • A passion for animal rights or social justice, with the ability to translate complex issues like factory farming into shareable, action-oriented storytelling that resonates with diverse audiences.

📝 Tips for Applying to Project Slingshot

1

Showcase your ability to create disruptive content by including links to specific social media campaigns you've managed that generated high engagement or drove action, especially on TikTok or Instagram.

2

Demonstrate your understanding of Project Slingshot's tone by mirroring their unapologetic, bold style in your application materials—avoid overly corporate language.

3

Highlight any experience working with influencers or community building, as this is a key part of the role; provide concrete examples of successful collaborations.

4

Research Project Slingshot's recent campaigns and reference them in your cover letter or application, showing you grasp their mission and can contribute to their momentum.

5

If you have experience in nonprofit or advocacy settings, emphasize how you've adapted digital strategies to resource constraints and mission-driven goals, as this is highly relevant.

✉️ What to Emphasize in Your Cover Letter

['Your track record of creating disruptive, engaging content that cuts through the noise and drives action, with specific metrics or outcomes.', 'Your hands-on experience managing content production and scheduling across multiple platforms, particularly TikTok and Instagram, and how you stay ahead of trends.', 'Your ability to collaborate with creative teams and adapt global campaigns for US audiences, ensuring messaging is on-brand and impactful.', "Your passion for ending factory farming and how you've used digital marketing to support social justice or animal rights causes, showing alignment with Project Slingshot's mission."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Project Slingshot's website and social media channels to understand their campaign style, tone, and recent successes—note what makes their content stand out.
  • → Research the factory farming industry and Big Ag's tactics to grasp the issues Project Slingshot addresses, so you can speak knowledgeably about the mission.
  • → Look into the Digital Marketing Director (US) and other team members on LinkedIn to understand their backgrounds and potentially tailor your application to their priorities.
  • → Investigate other animal rights and social justice organizations' digital strategies to identify what Project Slingshot does differently and where you can add value.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach creating a TikTok campaign to expose the practices of a major factory farming corporation while staying within platform guidelines?
2 Describe a time you identified a digital trend and leveraged it for a campaign—what was the outcome and how did you measure success?
3 How would you handle a situation where a global campaign needs to be adapted for US audiences but the original content doesn't resonate with American cultural norms?
4 What strategies would you use to build relationships with influencers who align with Project Slingshot's mission but may be hesitant to associate with a controversial cause?
5 How do you balance the need for consistent content output with the need for high-quality, disruptive storytelling that drives action, especially with limited resources?
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⚠️ Common Mistakes to Avoid

  • Using generic, corporate language in your application that doesn't match Project Slingshot's bold, unapologetic tone—they want someone who can walk the walk.
  • Focusing only on vanity metrics like follower growth without demonstrating how your content drove meaningful action or engagement.
  • Neglecting to show any connection to or passion for animal rights or social justice—this role requires genuine alignment with the mission, not just digital marketing skills.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Slingshot!

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