Application Guide

How to Apply for Digital Marketing Manager

at Freudenberg

🏢 About Freudenberg

Freudenberg specializes in creating custom emission-neutral energy systems for sustainable heavy-duty electric mobility, positioning itself at the forefront of the green transportation revolution. Working here means contributing to cutting-edge solutions that reduce carbon footprints in commercial transport, offering a unique opportunity to align marketing expertise with meaningful environmental impact.

About This Role

This Digital Marketing Manager role involves orchestrating the entire digital customer journey across PAID, OWNED, SHARED, and EARNED channels to drive conversions for Freudenberg's sustainable energy systems. You'll develop SEO strategies, manage website/shop content, and lead influencer campaigns while tracking analytics across platforms like Google, YouTube, and Amazon to optimize performance against KPIs.

💡 A Day in the Life

A typical day might involve analyzing campaign performance data from Google and YouTube to optimize ongoing initiatives, collaborating with agency teams on upcoming influencer strategies, and updating website content to improve SEO and user experience for commercial clients researching sustainable energy solutions. You'd likely balance strategic planning sessions with the Country Marketing Lead against hands-on execution of digital tactics across multiple platforms.

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Interview Prep

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🎯 Who Freudenberg Is Looking For

  • Has 5+ years of FMCG experience with proven success in digital marketing, media management, and SEO, ideally in sustainability or tech sectors
  • Possesses strong technical knowledge of digital analytics tools and experience managing agency teams (creative, SEO, media agencies)
  • Demonstrates expertise in developing and implementing Paid Social strategies, influencer campaigns, and optimizing customer journeys across multiple platforms
  • Combines strategic thinking with hands-on execution skills to drive both brand awareness and sales conversions in the B2B heavy-duty e-mobility space

📝 Tips for Applying to Freudenberg

1

Highlight specific FMCG digital marketing campaigns you've managed that drove measurable conversions, particularly any related to sustainability or B2B products

2

Quantify your SEO and media management achievements with metrics (e.g., 'improved organic traffic by X%' or 'reduced CPA by Y%') relevant to heavy-duty or technical products

3

Demonstrate your understanding of the PAID/OWNED/SHARED/EARNED framework by describing how you've orchestrated integrated campaigns across these channels

4

Showcase experience managing multiple agency relationships simultaneously, emphasizing how you've directed creative, SEO, and media agencies toward common goals

5

Tailor your resume to emphasize both strategic planning (developing digital strategies) and hands-on execution (maintaining website content, tracking campaign analytics)

✉️ What to Emphasize in Your Cover Letter

['Explain how your FMCG experience translates to marketing sustainable heavy-duty e-mobility solutions, highlighting any environmental or B2B marketing background', 'Describe a specific example of developing and implementing a successful digital strategy across PAID, OWNED, SHARED, and EARNED channels', "Demonstrate your technical proficiency with digital analytics tools and how you've used data to optimize campaigns and improve conversions", "Express genuine interest in Freudenberg's mission of creating emission-neutral energy systems and how your skills can advance their sustainable mobility goals"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Freudenberg's specific emission-neutral energy systems and their applications in heavy-duty e-mobility to understand the product landscape
  • → Research the competitive landscape for sustainable commercial transportation solutions to identify market positioning opportunities
  • → Analyze Freudenberg's current digital presence (website, social media, content) to identify potential areas for improvement or alignment
  • → Understand the target audience (commercial fleet operators, transportation companies) and their digital behavior patterns

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a digital marketing strategy for a new emission-neutral energy system targeting commercial fleet operators?
2 Describe your experience managing the entire digital customer journey from awareness to conversion, including specific tools and metrics you've used
3 How have you successfully managed relationships with multiple agencies (creative, SEO, media) on a single campaign or project?
4 What approaches have you used to identify and leverage digital trends in B2B or sustainability marketing?
5 Walk us through how you would optimize Freudenberg's website/shop content to improve both user experience and sales conversions
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⚠️ Common Mistakes to Avoid

  • Applying with generic digital marketing experience without demonstrating specific FMCG or B2B expertise relevant to heavy-duty products
  • Focusing solely on brand awareness metrics without showing how you've driven measurable conversions or sales through digital channels
  • Failing to demonstrate technical proficiency with analytics tools or hands-on experience with SEO and content management systems

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Freudenberg!

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