Digital Marketing Manager

Key Responsibilities

• Support the Country Marketing Lead in developing and implementing PAID Digital awareness and communication strategies based on brand objectives
• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
• Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics for agile improvement and adaptations of future campaigns
• Own the OWNED channels, develop SEO strategy and maintain website/shop content to create unique user experience and optimize sales

Additional Responsibilities

• Develop and implement Paid Social content communication and influencers strategies
• Provide direction on messaging and tone when corresponding with consumers via email, phone, and social media
• Lead macro and micro influencers strategy
• Identify trends and insights in Digital Brand Management and develop concepts and proposals
• Build and lead agency teams (creative digital agency, central SEO agency, media agencies)

This role creates positive change by developing and implementing digital marketing strategies that enhance brand awareness, optimize customer journeys, and drive conversions through effective use of digital channels and data analytics.

• Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
• Minimum 5 years' experience in FMCG business
• Experience and proven track record in digital marketing, media management & SEO
• Good technical knowledge of relevant Digital tools for analytics & data management
• Social Media platform knowledge and experience
• Experience in supervising outside vendors and agencies
• Strong copywrite-, content- and video management capabilities
• Experience in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content

No specific benefits, compensation, or perks mentioned in the job posting.

The Freudenberg Group is an equal opportunity employer committed to diversity and inclusion, providing employment opportunities to all applicants without discrimination based on various protected characteristics.