Application Guide

How to Apply for Digital Marketing Director

at Project Slingshot

🏢 About Project Slingshot

Project Slingshot is a global nonprofit with a bold mission to end factory farming, using disruptive campaigns and digital mobilization to challenge the status quo of animal agriculture. Working here means joining a passionate, remote-first team that values creativity, urgency, and measurable impact in the fight for animal welfare. If you want your marketing skills to drive real-world change, this is the place.

About This Role

As the Digital Marketing Director, you will own the US digital strategy, leading high-impact campaigns across social media, paid media (especially META), email, and CRM to mobilize supporters and convert donors. You’ll also build and mentor a Digital Marketing & Social Media Manager, ensuring bold storytelling and seamless collaboration with the global team. This role is pivotal in scaling Project Slingshot’s reach and accelerating the movement to end factory farming.

💡 A Day in the Life

A typical day might involve reviewing performance data from a META ad campaign, collaborating with your Social Media Manager on content for an upcoming action, and refining an email automation sequence to boost donor retention. You’ll also touch base with global colleagues to align on messaging and might spend time mentoring your team member on a new segmentation strategy. Expect a fast-paced, mission-driven environment where creativity and data go hand in hand.

🚀 Application Tools

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Interview Prep

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🎯 Who Project Slingshot Is Looking For

  • 5+ years of digital marketing or campaign strategy experience, with a strong focus on paid social (META) and cause-driven or advocacy organizations.
  • Proven track record of designing and executing disruptive digital campaigns that drive engagement and donor conversion, ideally in animal advocacy or similar social justice spaces.
  • Experience leading segmented email marketing, CRM automations, and supporter journeys using platforms like EveryAction, HubSpot, or similar.
  • Demonstrated ability to mentor and manage a team, with excellent collaboration skills for working with global, remote colleagues.

📝 Tips for Applying to Project Slingshot

1

Highlight specific campaigns you’ve led that used META ads to mobilize audiences or drive donations—include metrics like ROI, conversion rates, or list growth.

2

Showcase your experience in animal advocacy or adjacent cause areas by referencing campaigns or organizations you’ve worked with, even if not directly in factory farming.

3

Demonstrate familiarity with nonprofit CRM tools (e.g., EveryAction, Salesforce) and email marketing platforms in your resume or cover letter.

4

Emphasize your ability to lead and mentor a team, providing examples of how you’ve built skills in others and managed remote collaboration.

5

Use the cover letter to articulate why ending factory farming matters to you personally—Project Slingshot values authentic passion for the mission.

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience with META paid campaigns and how you’ve used them to drive action for a cause.', 'A specific example of a digital campaign you led that resulted in measurable engagement or donor conversion, ideally in an advocacy context.', 'Your approach to building and mentoring a digital marketing team, with a nod to remote and global collaboration.', 'Your personal connection to animal advocacy or factory farming, showing alignment with Project Slingshot’s mission.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Project Slingshot’s recent campaigns and digital presence, noting their tone, platforms, and calls to action.
  • → Research the current landscape of factory farming and animal advocacy in the US to understand key issues and audiences.
  • → Look into the nonprofit’s global structure and how the US team fits into their overall strategy.
  • → Review Project Slingshot’s website, social media, and any press coverage to understand their brand voice and recent wins.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a disruptive digital campaign to mobilize US audiences against factory farming? Walk us through your strategy.
2 Describe your experience with META ads and how you’ve optimized campaigns for donor conversion in a nonprofit setting.
3 How do you approach segmentation and automation in email marketing to nurture supporters and increase donations?
4 Tell us about a time you mentored a team member and helped them grow—how do you build a high-performing digital team?
5 How would you collaborate with a global team to ensure campaign alignment while tailoring for US audiences?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on corporate or for-profit marketing experience without connecting it to cause-driven or advocacy work.
  • Neglecting to mention specific digital tools (e.g., META Ads Manager, CRM platforms) and metrics in your application.
  • Submitting a generic cover letter that doesn’t address the unique mission of ending factory farming or the US-focused strategy.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Slingshot!

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