Application Guide

How to Apply for Digital Marketing Coordinator

at New Roots Institute

🏢 About New Roots Institute

New Roots Institute is a nonprofit dedicated to educating the public about the harms of factory farming and empowering advocates to create systemic change. Working here means joining a mission-driven team where your digital marketing skills directly fuel a movement to end industrial animal agriculture. The remote-first culture and shared vegan values create a tight-knit, purpose-driven work environment.

About This Role

As the Digital Marketing Coordinator, you’ll be the operational backbone of New Roots Institute’s online presence—executing email campaigns, managing paid ads, and optimizing website content to drive advocacy engagement. Your work will directly support training programs that turn everyday people into effective anti-factory-farming advocates. This role is ideal for someone who wants to apply digital marketing tactics to a cause they deeply believe in.

💡 A Day in the Life

You might start your day by checking email campaign performance and adjusting ad spend based on overnight data. Later, you’d collaborate with the communications team on a new website landing page, then research emerging social media trends to pitch fresh content ideas. Your work is a mix of execution, analysis, and creative input—all in service of amplifying the movement to end factory farming.

🚀 Application Tools

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Interview Prep

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🎯 Who New Roots Institute Is Looking For

  • Has hands-on experience (internship, coursework, or freelance) running email marketing campaigns and managing paid social ads (e.g., Facebook, Instagram, Google Ads).
  • Is comfortable analyzing marketing metrics and translating data into clear, actionable recommendations for a small team.
  • Demonstrates a strong commitment to veganism and anti-speciesism, and can articulate how factory farming intersects with social and environmental justice.
  • Is a self-starter who can manage multiple projects remotely and collaborate effectively via Slack, Zoom, and project management tools.

📝 Tips for Applying to New Roots Institute

1

In your application, explicitly connect your vegan/anti-speciesist values to your marketing work—show how your personal mission aligns with New Roots Institute’s.

2

Highlight any experience with advocacy or nonprofit marketing, even if it was volunteer or unpaid, and quantify results (e.g., 'grew email list by 20%').

3

Mention specific platforms you’ve used (e.g., Mailchimp, Meta Ads Manager, Google Analytics) and be ready to discuss campaign performance in interviews.

4

Acknowledge the annual in-person team meeting in June and confirm your ability to attend—this shows you’ve read the details and are serious.

5

Research New Roots Institute’s recent campaigns or content and propose one or two ideas for improving their digital outreach in your cover letter or application.

✉️ What to Emphasize in Your Cover Letter

Your cover letter should emphasize: (1) your foundational digital marketing skills across email, paid ads, and analytics, with concrete examples; (2) your personal alignment with the mission to end factory farming, including any advocacy or vegan community involvement; (3) your ability to work remotely and collaboratively in a small nonprofit team; and (4) your eagerness to learn and adapt in a fast-paced advocacy environment.

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore New Roots Institute’s website, especially their advocacy training programs and any past campaigns, to understand their tone and audience.
  • → Read up on the latest statistics and arguments against factory farming to speak knowledgeably about the issue during interviews.
  • → Look at New Roots Institute’s social media profiles to see what content performs well and where there might be gaps in their digital strategy.
  • → Research common digital marketing tools for nonprofits (e.g., EveryAction, Action Network) and be prepared to discuss how you’d learn them quickly.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach optimizing an email campaign to increase click-through rates for a vegan advocacy message?
2 Describe a time you managed a paid ad campaign on a limited budget—what metrics did you track and what was the outcome?
3 What does anti-speciesism mean to you, and how does it inform your approach to marketing?
4 How would you use analytics to identify which marketing channels are most effective for reaching new audiences?
5 Tell us about a marketing trend you’ve recently researched and how you might apply it to New Roots Institute’s work.
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn’t mention New Roots Institute’s mission or the anti-factory-farming focus—this signals a lack of genuine interest.
  • Focusing only on corporate marketing experience without connecting it to nonprofit or advocacy contexts, which may make you seem less adaptable to a mission-driven environment.
  • Neglecting to demonstrate any personal commitment to veganism or animal advocacy—this is a core requirement, not just a nice-to-have.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to New Roots Institute!

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