Application Guide
How to Apply for Digital Marketing Coordinator
at New Roots Institute
🏢 About New Roots Institute
New Roots Institute is a mission-driven nonprofit dedicated to educating the public about the harms of factory farming and empowering advocates to create systemic change. Working here means directly contributing to a movement that challenges industrial animal agriculture through digital outreach and engagement. The remote-first culture offers flexibility while connecting you with a passionate team committed to ethical food systems.
About This Role
As the Digital Marketing Coordinator, you will own the execution of multi-channel campaigns across email, paid ads, website, and analytics to amplify New Roots Institute's message. Your work will directly support advocacy efforts by growing and mobilizing a community of supporters. This role is ideal for a marketing generalist who thrives in a fast-paced nonprofit environment and wants to see the immediate impact of their campaigns.
💡 A Day in the Life
A typical day might involve checking email campaign performance and adjusting segmentation, setting up a new A/B test for a LinkedIn ad, updating a landing page on the website, and pulling analytics to report on last week's campaign metrics. You'll collaborate with the advocacy team to align messaging and may join a brainstorm for an upcoming campaign. Since it's remote, you'll communicate via Slack and video calls, managing your own schedule to meet deadlines.
🚀 Application Tools
🎯 Who New Roots Institute Is Looking For
- 2+ years of hands-on experience managing email marketing campaigns, including list segmentation, A/B testing, and deliverability monitoring (e.g., using Mailchimp, HubSpot, or similar).
- Proven ability to set up, optimize, and report on paid advertising campaigns on Meta, Google, and LinkedIn, with a focus on creative testing and audience targeting.
- Comfortable updating websites via CMS (WordPress preferred) and basic HTML/CSS for page optimization and content publishing.
- Analytical mindset with experience tracking KPIs (CTR, conversion rates, ROI) and translating data into actionable insights for strategy.
- Passion for animal welfare, environmental sustainability, or food system reform, and a desire to apply marketing skills to a nonprofit mission.
📝 Tips for Applying to New Roots Institute
Highlight specific campaigns you've managed end-to-end, including metrics like open rates, ad spend, and conversion improvements, to show you can handle the full scope of this role.
Demonstrate familiarity with New Roots Institute's key issues by referencing their reports or campaigns (e.g., 'I was inspired by your recent report on factory farming's climate impact') in your cover letter.
Show you can work remotely by mentioning past remote experience and your ability to self-manage projects across time zones.
Emphasize any experience with advocacy or nonprofit marketing, as this context is highly relevant to their mission-driven approach.
Include a portfolio or examples of email campaigns, ad creatives, or landing pages you've built, even if they're from previous roles or personal projects.
✉️ What to Emphasize in Your Cover Letter
Your cover letter should emphasize: 1) Your hands-on experience executing multi-channel digital campaigns, with specific examples of success in email, paid ads, and website management. 2) Your ability to analyze data and optimize performance, showing how you've used insights to improve ROI or engagement. 3) Your alignment with New Roots Institute's mission to end factory farming, explaining why this cause resonates with you personally. 4) Your comfort with remote work and cross-functional collaboration, highlighting any experience coordinating with designers, writers, or advocacy teams.
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore New Roots Institute's website, especially their blog, reports, and campaigns, to understand their tone, key messages, and target audiences.
- → Research the impact of factory farming on animals, environment, and public health to speak credibly about the issue during interviews.
- → Look up New Roots Institute's social media presence and recent campaigns to see how they engage supporters and what metrics they might value.
- → Check if they have any public annual reports or press releases to understand their growth trajectory and marketing priorities.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Avoid submitting a generic resume that doesn't highlight specific digital marketing tools and platforms mentioned in the job description (e.g., Meta Ads Manager, Google Analytics).
- Don't ignore the nonprofit context—failing to show passion for the mission or understanding of advocacy marketing can make you seem like a poor fit.
- Avoid overemphasizing skills not relevant to the role (e.g., SEO, content writing) at the expense of core responsibilities like email and paid ads.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to New Roots Institute!