Application Guide

How to Apply for Digital Communications Coordinator

at Farm Action

🏢 About Farm Action

Farm Action is a farmer-led watchdog organization that investigates and exposes corporate power in food and agriculture, fighting for fairer food and farm policies. Unlike typical advocacy groups, it combines rigorous research with storytelling and rapid-response campaigns to hold corporations and government accountable. Working here means directly contributing to a movement that challenges the status quo in our food system.

About This Role

As a Digital Communications Coordinator, you'll translate complex research, advocacy, and media work into engaging digital content across social media, short-form video, and graphics. You'll be the creative force behind Farm Action's digital presence, producing on-camera content, editing videos, and designing visuals that make food and agriculture issues accessible to a broad audience. This role is hands-on and fast-paced, requiring both creativity and a strong sense of social justice.

💡 A Day in the Life

You might start your day by checking social media trends and news for rapid-response opportunities, then edit a short video featuring a farmer impacted by corporate consolidation. Later, you'll design graphics for an upcoming report launch and collaborate with the communications team on a script for a TikTok explaining a new policy brief. Expect a mix of creative production, team coordination, and timely digital engagement.

🚀 Application Tools

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Interview Prep

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🎯 Who Farm Action Is Looking For

  • Proven experience creating social media content, short-form video (e.g., Reels, TikTok), and graphics for a mission-driven organization or campaign.
  • Strong visual storytelling skills, with the ability to distill complex policy and research into clear, engaging posts.
  • Comfortable being on camera and conducting interviews with staff, farmers, and partners to produce authentic content.
  • Ability to work independently in a remote setting, manage multiple projects, and respond quickly to rapid-response moments.

📝 Tips for Applying to Farm Action

1

Include a portfolio or links to social media accounts you've managed, highlighting short-form video and graphic design work that demonstrates your ability to simplify complex topics.

2

In your cover letter, explicitly connect your content creation experience to Farm Action's mission—show you understand the intersection of corporate power, agriculture, and digital advocacy.

3

Create a sample social media post or short video script based on a recent Farm Action report or campaign (available on their website) and include it as an additional work sample.

4

Demonstrate familiarity with Farm Action's priority issues (e.g., meatpacking monopolies, fair prices for farmers, consolidation in agriculture) by referencing specific campaigns in your application.

5

Highlight any experience you have with rapid-response digital communications or working in a fast-paced advocacy environment, as this role requires quick turnaround on timely issues.

✉️ What to Emphasize in Your Cover Letter

['Your specific experience creating short-form video and graphics that drove engagement or action for a cause.', "How you've translated complex information (e.g., policy, research) into accessible digital content for a general audience.", 'Your ability to work collaboratively with a communications team and take direction while also bringing creative initiative.', "Your passion for food and agriculture issues and alignment with Farm Action's farmer-led, anti-corporate mission."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Farm Action's website, focusing on their latest reports, campaigns (e.g., 'Fairness for Farmers'), and media coverage to understand their key issues and tone.
  • → Follow Farm Action on social media platforms (Twitter, Instagram, Facebook, TikTok) to analyze their current digital presence and identify opportunities for improvement.
  • → Research the broader landscape of corporate power in agriculture, including major players like Bayer, Tyson, and Smithfield, to speak knowledgeably about the issues.
  • → Look into recent farm policy debates (e.g., farm bill, right-to-repair) to understand the policy context behind Farm Action's advocacy.
Visit Farm Action's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach creating a social media campaign to explain a complex report on corporate consolidation in agriculture?
2 Describe your process for producing a short-form video from concept to posting, including how you handle scripting, filming, and editing.
3 Give an example of a time you had to quickly respond to a news moment or crisis on social media—how did you handle it?
4 How do you ensure your content is accessible and engaging for diverse audiences, including farmers, policymakers, and consumers?
5 What Farm Action campaign or report resonates with you most, and how would you amplify it digitally?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application that doesn't mention Farm Action's specific mission or campaigns—demonstrate you've done your homework.
  • Focusing only on graphic design or only on video, rather than showing versatility in both areas, as the role requires a blend of skills.
  • Neglecting to provide work samples or a portfolio—this is a creative role, so tangible examples are essential.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Farm Action!

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