Application Guide

How to Apply for Demand Generation Principal

at Via Transporation

🏢 About Via Transporation

Via Transportation is at the forefront of transforming global transport systems into efficient, affordable, and sustainable networks through cutting-edge software. Working here means contributing to impactful projects that shape the future of mobility in cities worldwide, with a strong emphasis on innovation and public-private partnerships.

About This Role

As a Demand Generation Principal, you will lead Via’s global field marketing and public relations strategy for transit-tech programs, driving brand awareness and lead generation. This role is impactful because you'll directly influence how cities and transit agencies perceive Via, helping to expand its reach and solidify its position as a leader in the transit-tech space.

💡 A Day in the Life

A typical day might start with analyzing campaign performance metrics from the previous day’s ads, followed by a meeting with the PR team to coordinate a press release about a new city partnership. After lunch, you could review logistics for an upcoming global transit conference, then wrap up by drafting an A/B test plan for a targeted email campaign.

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Interview Prep

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🎯 Who Via Transporation Is Looking For

  • A strategic marketer with 2+ years of B2B marketing events and campaigns experience, ideally in tech or transit-related fields.
  • Proficient in data-driven marketing tools like Google Analytics, Google Ads, and Meta Ads, with a knack for A/B testing to optimize campaign performance.
  • Excellent communicator skilled in crafting press releases and coordinating global events, with a global or international studies background.
  • Passionate about sustainable transportation and eager to combine marketing expertise with mission-driven work.

📝 Tips for Applying to Via Transporation

1

Highlight any experience with transit agencies or public sector marketing, as Via focuses on B2G (business-to-government) relationships.

2

Quantify your event marketing ROI in previous roles, e.g., 'Increased lead generation by 30% through targeted event campaigns.'

3

Showcase proficiency in Google Analytics and A/B testing by mentioning specific campaigns where you improved conversion rates.

4

Tailor your resume to emphasize global or international experience, even if through cross-cultural projects or multilingual skills.

5

Include a brief note on your interest in sustainable transportation and how Via’s mission aligns with your career goals.

✉️ What to Emphasize in Your Cover Letter

['Your experience with B2B and B2G marketing events and how they drove measurable results.', 'Your ability to craft compelling press releases and manage public relations strategies.', 'Your data-driven approach to marketing, including specific tools like Google Analytics and A/B testing.', 'Your passion for Via’s mission of transforming global transport systems into sustainable networks.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Via’s current transit-tech programs and recent press releases to understand their messaging.
  • → Review case studies of cities Via has partnered with (e.g., Arlington, TX or Berlin) to see their impact.
  • → Familiarize yourself with Via’s competitors like Moovit or Uber Transit to differentiate their approach.
  • → Check Via’s blog and LinkedIn for recent thought leadership pieces on sustainable transportation.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you measure the ROI of a global event strategy for a transit-tech company?
2 Describe a time you managed a PR crisis or negative press; how did you handle it?
3 How do you prioritize marketing channels for B2B vs. B2G audiences?
4 Explain how you would use A/B testing to optimize a campaign for transit agencies.
5 What experience do you have with SEO and paid ads in the context of promoting tech solutions?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn’t mention transit-tech or Via’s specific mission.
  • Overlooking the B2G aspect; this role requires understanding government procurement cycles and public sector marketing.
  • Failing to provide concrete examples of event marketing ROI or data-driven campaign results.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Via Transporation!

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