Demand Generation Principal

• Develop Via’s global field marketing and public relations strategy for transit-tech programs through industry research.
• Support annual global event strategy for B2B and B2G businesses to maintain positive public image.
• Create campaigns and press releases, manage event coordination, and measure ROI.
• Partner with PR and marketing teams to promote Via’s brand and transit-tech solutions.

This role advances sustainable public mobility solutions by promoting Via’s transit-tech programs, which aim to reduce congestion and emissions through efficient shared transportation.

• Bachelor’s degree in marketing, communications, public relations, international studies, or related field.
• Two years of experience in B2B marketing events and campaigns.
• Proficiency in Google Analytics, Google Ads, Meta Ads, SEO, and A/B testing.

Salary: $135,000 per year. Telecommuting allowed. Equal opportunity employer.

Via Transportation is a technology company that provides on-demand shared mobility solutions, partnering with cities and transit agencies to create efficient, accessible, and sustainable public transportation systems.