CRO Manager

• Own the optimisation of OVO's interest-to-purchase customer journeys for acquisition, cross-sell, and renewals across Web, App, and Agents.
• Map complete customer funnels, identify friction points, and build, launch, and manage multivariate tests using tools like Optimizely.
• Collaborate with paid media team and product stakeholders to align ad testing strategies and landing page experiments.
• Analyze test results using MixPanel and GA4, applying statistical rigor to ensure valid and reproducible outcomes.

By optimizing customer journeys and removing friction, this role helps scale OVO's collective impact, making it easier for customers to join and renew their commitment to a greener future, directly supporting OVO's Plan Zero goal to solve the climate crisis.

• Proven experience in a CRO, growth, or analytical role with a track record of growing funnel conversion rate.
• Strong analytical skills with understanding of correlation vs. causation and ability to spot false positives.
• Full-stack understanding of how pixels and APIs work.
• Excellent communication skills for creating dashboards and presenting to senior leadership.

Salary: £63,000 - £75,000 per year, plus 15% on-target bonus and 9% Flex Pay (4% auto-enrolled into pension, 5% flexible). Benefits include 34 days holiday, healthcare cash plan or private medical insurance, critical illness cover, life assurance, gym membership, travel insurance, cycle to work scheme, EV car leasing, and up to £400 towards OVO Energy plan.

OVO Energy is on a mission to solve one of humanity's biggest challenges, the climate crisis, through its Plan Zero goal. The company provides energy services and aims to drive sustainable growth and collective impact.