Application Guide

How to Apply for Content marketer

at Watershed

🏢 About Watershed

Watershed is the leading enterprise sustainability platform, trusted by major companies like Airbnb, FedEx, and Visa to measure, reduce, and report carbon emissions. As a mission-driven startup with a global footprint, Watershed offers the opportunity to work on one of the most pressing challenges of our time while shaping the culture of a growing, product-focused team.

About This Role

As a Content marketer at Watershed, you will own the creation and distribution of content that demonstrates how the platform drives climate outcomes for customers. This role is impactful because your content will directly support demand generation and brand awareness, helping to educate the market and drive adoption of sustainability solutions.

💡 A Day in the Life

A typical day might involve interviewing a customer for a case study, drafting a blog post on CSRD compliance, and updating the content calendar. You'll also collaborate with the Head of Content Strategy to plan upcoming webinars and analyze performance metrics to refine your approach.

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🎯 Who Watershed Is Looking For

  • Proven experience writing longform content (e.g., case studies, whitepapers, blog posts) for B2B or enterprise audiences, ideally in climate tech or sustainability.
  • Strong interviewing skills to extract insights from internal experts and customers, translating technical information into compelling narratives.
  • Excellent project management and organizational skills to run content tracking systems and reporting, ensuring the team's output stays on schedule.
  • Ability to adapt writing style across formats, from in-depth reports to short-form social media content, while maintaining brand voice and accuracy.

📝 Tips for Applying to Watershed

1

Tailor your portfolio to include examples of longform content that demonstrate your ability to simplify complex topics, especially if you have any work related to climate, ESG, or data.

2

In your resume and cover letter, highlight specific metrics or outcomes from your content efforts, such as lead generation, engagement, or audience growth.

3

Research Watershed's content (blog, webinars, case studies) and mention in your application how you would improve or expand on it, showing you've done your homework.

4

Since the role involves operational tasks, emphasize your experience with content calendars, project management tools (e.g., Asana, Trello), and reporting.

5

Show your passion for climate action and enterprise software by connecting your personal values to Watershed's mission in your application.

✉️ What to Emphasize in Your Cover Letter

['Your ability to translate complex climate and ESG topics into engaging, accessible content for enterprise buyers.', 'Your experience with demand generation content and how it has driven measurable results.', 'Your organizational skills and experience managing content operations, including tracking and reporting.', "Your genuine interest in sustainability and why you want to contribute to Watershed's mission."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Watershed's blog and recent case studies to understand their tone, style, and the topics they cover.
  • → Familiarize yourself with key climate regulations and frameworks, especially CSRD, and how they impact enterprises.
  • → Look into Watershed's competitors (e.g., Persefoni, Salesforce Sustainability Cloud) to understand their content strategies and differentiate your approach.
  • → Check out Watershed's leadership team and their backgrounds on LinkedIn to understand the company culture and values.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach writing a case study about a customer like FedEx? Walk us through your process.
2 Describe a time you managed multiple content projects with tight deadlines. How did you prioritize and ensure quality?
3 How do you stay updated on climate regulations like CSRD and incorporate them into your content strategy?
4 What metrics do you use to measure the success of longform content, and how do you report them to stakeholders?
5 How would you collaborate with subject matter experts to produce accurate and compelling content without oversimplifying?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Watershed or the specific role.
  • Focusing only on creative writing without demonstrating an understanding of B2B marketing and demand generation.
  • Ignoring the operational aspect of the role; failing to show you can manage content workflows and reporting.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Watershed!

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