Application Guide

How to Apply for Communications and Narrative Director

at Adamant

🏢 About Adamant

Adamant is a Canadian nonprofit dedicated to winning the economic argument for a clean economy and breaking the fossil fuel industry's influence over energy policy and culture. As a founder-led, early-stage organization, it offers a unique opportunity to shape the narrative from the ground up and drive real impact in the fight against climate change.

About This Role

As Communications and Narrative Director, you will own the storytelling for Adamant, building its social media presence from scratch and translating complex economic research into compelling content. This role is impactful because you'll lead a small team, develop narrative frameworks, and build rapid response capacity to counter fossil fuel messaging, directly influencing public opinion and policy.

💡 A Day in the Life

Your day might start with monitoring news and social media for fossil fuel narratives, then leading a morning stand-up with your content team to plan rapid responses. You'll spend time editing a TikTok that simplifies a new economic study, and later meet with researchers to brainstorm how to frame upcoming reports. After lunch, you might draft a media pitch or collaborate with partners on a joint campaign, ending the day by reviewing analytics to refine your strategy.

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🎯 Who Adamant Is Looking For

  • You have a proven track record of creating engaging content across Facebook, Instagram, LinkedIn, and TikTok, including video editing skills.
  • You can translate complex economic research into clear, compelling, and accessible content for diverse audiences.
  • You have experience building and managing a small team of content creators and thrive in a fast-paced, early-stage environment.
  • You are based in Canada, legally able to work there, and deeply aligned with Adamant's mission to advance a clean economy.

📝 Tips for Applying to Adamant

1

In your resume and cover letter, highlight specific examples of how you've translated complex research or data into viral or high-engagement content.

2

Demonstrate your experience with rapid response communications by sharing a case study of countering misinformation or industry messaging.

3

Show your team leadership by detailing how you've built or scaled a content team from scratch, including hiring and workflow management.

4

Tailor your application to emphasize your alignment with Adamant's mission—mention why the clean economy narrative matters to you personally.

5

Include links to a portfolio or social media accounts that showcase your content creation, especially video work on platforms like TikTok.

✉️ What to Emphasize in Your Cover Letter

["Your passion for breaking fossil fuel influence and advancing a clean economy, with specific reasons why Adamant's mission resonates with you.", 'Your ability to distill complex economic research into accessible, compelling stories that drive engagement and action.', 'Your experience leading small teams in a startup-like environment, including examples of building processes from scratch.', "Your familiarity with Canadian energy policy and the fossil fuel industry's narrative tactics."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Adamant's website and recent reports to understand their research focus and current narrative.
  • → Follow key figures in Canadian climate policy and fossil fuel lobbying to understand the landscape.
  • → Study the messaging tactics of fossil fuel industry groups like the Canadian Association of Petroleum Producers (CAPP).
  • → Familiarize yourself with successful clean economy campaigns globally, especially those that shifted public opinion.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you build Adamant's social media presence from zero? Outline a 90-day plan.
2 Walk us through how you would translate a recent economic report on clean energy into a TikTok or Instagram Reel.
3 Describe a time you had to counter misinformation or a well-funded industry narrative. What was your strategy?
4 How do you manage a small team under tight deadlines? Give an example of a rapid response campaign you led.
5 Why are you passionate about the clean economy, and how do you stay motivated in the face of powerful opposition?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic application—failing to mention Adamant's specific mission or your alignment with it suggests lack of interest.
  • Avoid downplaying the need for rapid response; this role requires agility, so emphasize your ability to work fast under pressure.
  • Don't ignore the 'founder-led' aspect—if you need a lot of structure or are uncomfortable with ambiguity, this role isn't for you.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Adamant!

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