Application Guide
How to Apply for Business Development Representative
at Too Good To Go
🏢 About Too Good To Go
Too Good To Go is a mission-driven company on a mission to reduce food waste. With a convenient app that connects users with surplus food from local businesses, they're making a tangible environmental impact. Working here means being part of a passionate, global team dedicated to a sustainable future.
About This Role
As a Business Development Representative, you'll be the frontline driver of growth, cold-calling food retailers to bring them onto the platform. Your daily efforts directly save surplus food from landfills, making this role both high-energy and deeply impactful.
💡 A Day in the Life
Your day starts with reviewing your lead list and setting a goal for 60+ calls. You spend most of your time on the phone, pitching the value of Too Good To Go to food retailers, handling objections, and guiding interested stores through signup. Between calls, you update Salesforce, attend a quick team huddle to share wins and challenges, and prepare for the next day's outreach.
🚀 Application Tools
🎯 Who Too Good To Go Is Looking For
- Energetic and resilient, comfortable making 60+ cold calls daily and handling rejection with a positive attitude.
- Humble and coachable, eager to learn sales skills and adapt to feedback.
- Organized and self-motivated, capable of managing a pipeline in Salesforce and prioritizing leads effectively.
- Prior customer-facing experience (e.g., server, retail clerk) is a plus, showing comfort in conversations and persistence.
📝 Tips for Applying to Too Good To Go
Highlight any experience with cold calling or high-volume outreach, even if from a different industry.
Show your passion for sustainability and food waste reduction in your cover letter or resume summary.
Demonstrate resilience by sharing a specific example of overcoming rejection or persistence in a previous role.
Mention any familiarity with Salesforce or CRM tools, even basic knowledge, to stand out.
Keep your application concise and energetic—match the company's upbeat, mission-driven tone.
✉️ What to Emphasize in Your Cover Letter
["Your genuine passion for Too Good To Go's mission to reduce food waste.", 'Your comfort with cold calling and ability to handle rejection with persistence.', 'Your organizational skills and ability to manage a high-volume pipeline.', 'Your eagerness to learn and grow within a supportive sales team.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand how Too Good To Go's app works for both consumers and food retailers.
- → Read about the company's impact metrics (e.g., meals saved, CO2 reduction) to speak knowledgeably.
- → Check recent news or blog posts about Too Good To Go's expansion in the US market.
- → Familiarize yourself with the food waste problem and why retailers might be hesitant to join.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Not showing enthusiasm for the mission—this role requires genuine passion for reducing food waste.
- Downplaying the cold-calling aspect or expressing discomfort with high-volume outreach.
- Being overly generic in your application; failing to mention specific reasons for wanting to join Too Good To Go.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Too Good To Go!