Application Guide

How to Apply for Business Development Representative

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling the global issue of food waste. Their app connects users with surplus food from restaurants and stores at discounted prices, making sustainability convenient. Working here means you're part of a team that's both profitable and purpose-driven, with a strong culture of impact.

About This Role

As a Business Development Representative, you'll be the frontline force expanding Too Good To Go's network of food retailers across the US. Your daily cold calls and onboarding efforts directly save tons of edible food from landfills, making a tangible environmental impact. This role is ideal for someone who thrives on high-volume outbound sales and wants to see immediate results from their efforts.

💡 A Day in the Life

Your day starts with reviewing your lead list in Salesforce and prioritizing targets. You'll spend the bulk of your time on the phone, making 60+ cold calls to food retailers, pitching the app's value, and handling objections. Between calls, you'll follow up on signups, guide new partners through their first 28 days, and attend a weekly Growth team meeting to transition stores to account management.

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🎯 Who Too Good To Go Is Looking For

  • Energetic self-starter who can make 60+ cold calls daily with enthusiasm and resilience
  • Humble and coachable, eager to learn sales techniques and adapt to feedback
  • Comfortable using CRM tools like Salesforce to track leads and manage a pipeline
  • Customer-service oriented, able to guide new partners through onboarding with patience and clarity

📝 Tips for Applying to Too Good To Go

1

Tailor your resume to highlight cold calling or high-volume outbound sales experience, even if from a different industry.

2

In your cover letter, explicitly mention your comfort with making 60+ calls per day and your ability to stay motivated.

3

Research Too Good To Go's impact metrics (e.g., meals saved) and weave them into your application to show genuine interest.

4

If you lack sales experience, emphasize transferable skills like persistence, communication, and CRM use from customer service roles.

5

Mention any familiarity with food waste or sustainability issues, as it aligns with the company's mission.

✉️ What to Emphasize in Your Cover Letter

["Your passion for reducing food waste and alignment with Too Good To Go's mission", 'Proven ability to handle high call volumes and rejection with a positive attitude', 'Experience with CRM tools (especially Salesforce) and pipeline management', 'A specific example of successfully onboarding or guiding a customer through a process']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Too Good To Go's impact: number of meals saved, countries active, and US market presence.
  • → Familiarize yourself with their partner onboarding process and the 28-day journey mentioned in the job description.
  • → Read recent news articles about the company, especially expansions or partnerships in the US.
  • → Check their social media (LinkedIn, Instagram) to see how they engage with users and partners.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How do you stay motivated when making 60+ cold calls a day, especially when facing rejection?
2 Describe a time you had to learn a new sales skill quickly. How did you approach it?
3 How would you handle a store owner who is hesitant to sign up after your initial pitch?
4 What do you know about Too Good To Go's business model and how it reduces food waste?
5 Walk me through how you would use Salesforce to prioritize your daily leads.
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter; failing to mention cold calling or food waste shows lack of effort.
  • Avoid downplaying the volume of calls; if you're not comfortable with 60+ calls daily, this isn't the role for you.
  • Don't ignore the CRM requirement; if you lack Salesforce experience, mention your ability to learn quickly and any similar tools you've used.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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