Application Guide

How to Apply for Business Development Representative - Key Accounts

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling the global issue of food waste by connecting users with surplus food from restaurants, grocery stores, and bakeries at a discounted price. Working here means you're directly contributing to a more sustainable planet while being part of a fast-growing, purpose-led team.

About This Role

As a BDR for Key Accounts, you'll be the tip of the spear, identifying and engaging high-value prospects like national brands and franchise chains. Your success directly fuels the sales pipeline and helps Too Good To Go expand its impact by securing partnerships with major food businesses.

💡 A Day in the Life

Your day starts with reviewing your prospect list in Salesforce and prioritizing outreach. You'll spend the morning making calls and sending personalized emails to decision-makers at national chains, then pivot to LinkedIn research and follow-ups. Afternoons are for collaborating with Key Account Managers on joint strategies and preparing for any scheduled discovery calls.

🚀 Application Tools

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • A strategic hunter with proven experience breaking into national brands or large-scale franchises, not just SMBs.
  • Proficient in high-volume outreach (50+ calls/emails per day) and skilled at using Salesforce to track and manage leads.
  • Collaborative and able to work closely with Key Account Managers to develop joint account strategies.
  • Embody the company's values of excellence, integrity, honesty, and energy—showing grit and enthusiasm for the mission.

📝 Tips for Applying to Too Good To Go

1

Highlight specific examples of breaking into national brands or large franchises in your resume and cover letter.

2

Quantify your outreach metrics (e.g., 'Managed 100+ outbound calls daily, resulting in 20+ qualified meetings per month').

3

Mention your experience with Salesforce and any other sales engagement tools (e.g., Outreach, SalesLoft).

4

Showcase your passion for sustainability and food waste reduction—mention any related volunteer work or personal initiatives.

5

Tailor your LinkedIn profile to reflect your hunter mindset and include keywords like 'national brands', 'franchise sales', and 'BDR'.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for Too Good To Go's mission and how it aligns with your personal values.", 'Demonstrate your experience with strategic hunting and breaking into complex organizations.', 'Provide specific examples of high-volume outreach success and pipeline building.', 'Highlight your collaborative approach and ability to work with senior sales team members.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Too Good To Go's business model: how they partner with businesses and generate revenue.
  • → Learn about their current key accounts and partnerships in the US (e.g., chain restaurants, grocery stores).
  • → Read up on the food waste crisis and how Too Good To Go measures its impact (e.g., meals saved, CO2 reduction).
  • → Familiarize yourself with their company culture and values, especially the 'energy' and 'integrity' principles.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would research and map decision-makers for a national franchise chain.
2 Describe a time you secured a meeting with a difficult-to-reach executive. What was your approach?
3 How do you prioritize your outreach when managing a large list of prospects?
4 How would you collaborate with a Key Account Manager to develop a joint strategy for a target account?
5 Why are you passionate about reducing food waste, and how does that connect to this role?
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⚠️ Common Mistakes to Avoid

  • Don't focus only on SMB experience; emphasize enterprise or franchise sales if you have it.
  • Avoid generic outreach strategies; show you understand the complexity of targeting national brands.
  • Don't neglect the mission—failing to show genuine interest in sustainability can hurt your candidacy.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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