Application Guide

How to Apply for Business Development Representative - Enterprise

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling the global issue of food waste by connecting users with surplus food from restaurants, grocery stores, and bakeries at discounted prices. Working here means you're directly contributing to a more sustainable planet while joining a fast-growing, impact-focused team.

About This Role

As a Business Development Representative for Enterprise, you'll be the frontline driver of growth, strategically hunting and prospecting national brands and large franchise chains to secure high-value meetings for Key Account managers. Your work is pivotal in expanding Too Good To Go's reach and maximizing food waste reduction at scale.

💡 A Day in the Life

A typical day starts with reviewing Salesforce leads and prioritizing outreach to 30-50 new contacts via calls, emails, and LinkedIn. You'll conduct discovery calls with qualified prospects, schedule meetings for Key Account managers, and collaborate with BDMs on joint account strategies. Afternoons are spent refining outreach sequences, updating lead flows, and researching new target accounts.

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • Has a proven track record in B2B sales, specifically hunting and breaking into national brands or large-scale franchises (e.g., securing meetings with C-level executives at multi-location businesses).
  • Excels at high-volume, multi-channel outreach (calls, emails, LinkedIn) and can demonstrate consistent pipeline generation metrics (e.g., 50+ outbound activities per day, 10+ qualified meetings per month).
  • Is highly organized with Salesforce experience, able to manage lead flows, track outreach, and collaborate with BDMs on joint account strategies.
  • Embraces Too Good To Go's values of excellence, integrity, honesty, and energy, showing passion for sustainability and reducing food waste.

📝 Tips for Applying to Too Good To Go

1

Tailor your resume to highlight specific examples of hunting and breaking into national or large franchise accounts, including the number of decision-makers mapped and meetings secured.

2

In your cover letter, explicitly connect your personal passion for reducing food waste with Too Good To Go's mission, and mention any experience with surplus food or sustainability initiatives.

3

Quantify your outreach volume and pipeline results in your resume (e.g., 'Generated 50+ qualified leads per month through cold calling and LinkedIn outreach, resulting in 15+ meetings with key decision-makers').

4

Research Too Good To Go's current enterprise partners (e.g., major chains they already work with) and mention how you'd approach similar or competing brands in your application.

5

Showcase your Salesforce proficiency by mentioning specific features you've used (e.g., lead scoring, report dashboards, workflow automation) and how they improved lead management.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your strategic hunting skills with concrete examples of breaking into large, complex organizations and mapping decision-makers.', 'Highlight your ability to conduct high-level discovery to assess partner fit, focusing on impact and scale rather than just closing deals.', 'Demonstrate your comfort with high-volume outreach and pipeline generation, providing metrics from previous roles.', "Express genuine enthusiasm for Too Good To Go's mission and how your personal values align with their principles of excellence, integrity, honesty, and energy."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Learn about Too Good To Go's current enterprise partners and the types of businesses they work with (e.g., grocery chains, restaurants, bakeries).
  • → Understand the food waste landscape in the USA, including key statistics and regulations, to speak intelligently about the problem.
  • → Familiarize yourself with Too Good To Go's app, how it works for both consumers and businesses, and read user reviews to understand pain points.
  • → Review any recent news or blog posts about Too Good To Go's expansion in the US market to show you're up-to-date.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your process for identifying and mapping decision-makers in a national brand. How do you prioritize which contacts to pursue?
2 Describe a time you successfully broke into a large franchise or national account. What was your outreach strategy and how did you overcome obstacles?
3 How do you manage a high-volume outreach pipeline while maintaining quality? Give an example of tools or systems you use.
4 Too Good To Go's mission is to reduce food waste. How would you pitch our value proposition to a skeptical national brand executive?
5 Explain your experience with Salesforce lead management. How do you track and optimize your outreach to ensure a robust pipeline?
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⚠️ Common Mistakes to Avoid

  • Avoid being too generic in outreach examples; focus specifically on enterprise or large-franchise hunting rather than small business sales.
  • Don't overlook the mission-driven aspect; failing to express genuine interest in food waste reduction can signal misalignment.
  • Avoid vague claims about Salesforce experience; be ready to discuss specific features and how you used them to drive results.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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