Application Guide
How to Apply for Business Development Manager
at Air Products
🏢 About Air Products
Air Products is a global leader in industrial gases, pioneering clean hydrogen projects for a zero-carbon energy future. Joining means contributing to cutting-edge sustainability initiatives while working for a Fortune 500 company with a strong commitment to innovation and safety.
About This Role
As a Business Development Manager for the Leinster area, you'll drive sales of industrial, liquid, and specialty gases along with equipment solutions. Your work directly impacts the region's energy transition and industrial efficiency, with significant autonomy and travel.
💡 A Day in the Life
A typical day starts with reviewing CRM leads and planning visits to 3-4 customer sites in Leinster. You might meet a prospect to discuss their gas needs, coach a retail outlet on lead generation, and end with updating pipeline data and analyzing P&L for your territory.
🚀 Application Tools
🎯 Who Air Products Is Looking For
- A consultative seller with proven new business acquisition in industrial gases or B2B technical solutions.
- Self-motivated and energetic, comfortable with 75% travel and managing a pipeline via CRM (e.g., Salesforce).
- Proficient in data analysis (P&L, SAP) and AI tools to optimize territory and customer value.
- Experienced in coaching retail outlets and converting leads from multiple sources (agents, marketing, self-generated).
📝 Tips for Applying to Air Products
Highlight specific revenue or volume growth achieved in past BDM roles, ideally in industrial gases or related fields.
Demonstrate CRM proficiency by mentioning tools like Salesforce or SAP and how you used them for pipeline management.
Showcase your consultative selling approach with a concrete example of adding customer value (e.g., cost savings, efficiency).
Emphasize your comfort with travel and field-based work, and mention any experience in the Leinster/ Ireland market.
Tailor your CV to include keywords from the job description: CryoEase, PI, P&L analysis, and clean hydrogen.
✉️ What to Emphasize in Your Cover Letter
['Your track record in new business acquisition and consultative selling, with measurable results.', 'Your ability to manage a territory independently and use CRM for pipeline management.', "Interest in Air Products' clean hydrogen mission and how your skills align with their zero-carbon future.", 'Specific examples of coaching or supporting retail outlets in sales growth.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Air Products' clean hydrogen projects in Ireland (e.g., plans for green hydrogen hubs or partnerships).
- → The company's product portfolio: CryoEase (liquid gases), PI (specialty gases), and equipment solutions.
- → Competitors in the Irish industrial gas market (e.g., Linde, BOC) and Air Products' differentiators.
- → Recent news or press releases about Air Products' sustainability goals and financial performance.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic cover letter that doesn't mention industrial gases, consultative selling, or clean hydrogen.
- Failing to quantify achievements (e.g., 'grew sales' vs. 'grew sales by 20% in first year').
- Neglecting to discuss CRM and data analysis skills, which are crucial for pipeline management in this role.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!