Application Guide

How to Apply for Business Development Lead, Key Accounts

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company tackling food waste, a critical environmental issue, with a scalable marketplace model. Working here means combining social impact with high-growth business challenges, offering a unique opportunity to drive change while building a career in a purpose-led organization.

About This Role

As Business Development Lead for Key Accounts, you'll own the US market expansion by building and leading a team to secure strategic partnerships with major food businesses. Your impact is direct: reducing food waste at scale while hitting aggressive revenue targets in a fast-paced, high-growth environment.

💡 A Day in the Life

You'll start your day reviewing your team's pipeline in Salesforce, identifying deals that need coaching or escalation. Mid-morning, you might join a discovery call with a potential key account to model consultative selling, then spend the afternoon in a 1:1 coaching session with a team member on their MEDDICC qualification. The day ends with a cross-functional meeting with marketing and product to align on partnership strategies.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Too Good To Go

Interview Prep

Practice questions for this role

🎯 Who Too Good To Go Is Looking For

  • A seasoned sales leader with deep experience in value-based methodologies like MEDDICC and Command of Message, who can coach their team to uncover and quantify customer value.
  • Someone with executive presence and a track record of consultative selling to C-level stakeholders, able to model strategic conversations that build long-term partnerships.
  • A proven people manager who has hired, onboarded, and coached high-performing teams in a high-growth or marketplace environment, with a direct and honest communication style.
  • Data-driven and disciplined, with hands-on Salesforce proficiency and a knack for pipeline management and accurate forecasting.

📝 Tips for Applying to Too Good To Go

1

Quantify your impact in previous sales leadership roles: include specific numbers on team revenue growth, pipeline velocity, or partnership deal sizes.

2

Explicitly mention your proficiency with MEDDICC or similar frameworks and provide a brief example of how you used it to qualify a complex deal.

3

Highlight any experience in marketplace or two-sided platform businesses, especially if you've worked with food or retail partners.

4

Tailor your resume to show a balance of strategic partnership building and operational rigor (e.g., Salesforce usage, forecasting accuracy).

5

In your cover letter, connect your personal passion for sustainability or food waste reduction to Too Good To Go's mission—this is a values-driven company.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your alignment with Too Good To Go's mission to fight food waste and your desire to drive environmental impact through business growth.", 'Showcase your leadership in scaling a sales team and delivering results in a high-growth, marketplace context.', 'Provide a specific example of coaching a team member to close a strategic partnership using value-based selling.', 'Demonstrate your analytical discipline: mention how you use data and Salesforce to manage pipeline and forecast accurately.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Too Good To Go's business model: how they generate revenue (e.g., per-bag fee, subscription) and their unit economics.
  • → Look into their current US partnerships (e.g., with grocery chains or food brands) and identify gaps or expansion opportunities.
  • → Read about the food waste problem in the US: key statistics, major contributors, and regulatory landscape.
  • → Familiarize yourself with their competitors (e.g., Olio, Food Cowboy) and how Too Good To Go differentiates itself.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would structure a discovery call with a major grocery chain to uncover food waste challenges and quantify potential savings.
2 Describe a time you coached a team member who was struggling with executive presence or consultative selling. What steps did you take?
3 How do you use MEDDICC to qualify opportunities? Give an example of a deal where MEDDICC helped you avoid a bad fit.
4 This role requires high-velocity pipeline management. How do you balance quantity vs. quality in your team's pipeline?
5 Too Good To Go operates in a competitive space (e.g., other food waste apps). How would you differentiate our value proposition to a large restaurant chain?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't focus solely on revenue targets without connecting them to the mission—Too Good To Go values purpose alongside profit.
  • Avoid generic sales leadership language; be specific about your experience with value-based methodologies and marketplace dynamics.
  • Don't underestimate the importance of coaching and people development—this role is as much about building your team as hitting numbers.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

← Back to Job Listing Apply Now →