Application Guide
How to Apply for Branding and Website Specialist
at BERTHA PROJECT 2
🏢 About BERTHA PROJECT 2
The Bertha Project 2.0 is a 501(c)(3) Illinois-based nonprofit dedicated to preserving Jewish history, advancing Holocaust remembrance and education, and confronting antisemitism and prejudice. Unlike larger legacy organizations, this is a small, mission-driven team where your creative and technical work will directly shape how critical historical and educational content reaches the public. It's an opportunity to use branding and web skills for a cause that matters deeply in today's climate.
About This Role
As a part-time remote Branding and Website Specialist, you'll work directly with leadership to define the organization's visual identity, build and optimize its official website, and craft outreach campaigns that support Holocaust education and anti-prejudice programs. This is a hands-on, high-impact role where you'll juggle graphic design, digital marketing, and web development—your work will be the public face of the nonprofit. Expect to translate sensitive historical content into respectful, accessible, and engaging digital experiences.
💡 A Day in the Life
A typical day might involve a morning call with leadership to discuss branding priorities, followed by designing social media graphics for an upcoming remembrance event, then updating the website's educational resources section. Later, you might draft an email campaign to donors or review website analytics to optimize user engagement. The work is varied, mission-driven, and collaborative, with a focus on delivering high-quality digital experiences that honor the organization's purpose.
🚀 Application Tools
🎯 Who BERTHA PROJECT 2 Is Looking For
- A versatile creative-technical hybrid with demonstrable skills in at least two of: graphic design (e.g., Adobe Creative Suite, Canva), web development (e.g., WordPress, Squarespace, HTML/CSS), and digital marketing (e.g., email campaigns, social media).
- Someone who understands the gravity of Holocaust remembrance and can design with cultural and historical sensitivity—avoiding trivialization or inappropriate aesthetics.
- A self-starter comfortable working remotely and part-time, able to manage projects independently while collaborating closely with a small leadership team.
- A portfolio that shows a mix of branding, web, and campaign work, ideally with some nonprofit, educational, or mission-driven projects.
📝 Tips for Applying to BERTHA PROJECT 2
Lead with a portfolio that showcases your range—include at least one branding project, one website you built or significantly improved, and one outreach campaign you designed.
In your application, explicitly connect your skills to the mission: explain how your design or web work can advance Holocaust remembrance and anti-prejudice education.
Demonstrate cultural sensitivity by referencing specific Holocaust education resources or Jewish history organizations you admire, and explain how you'd approach visual storytelling respectfully.
Since the role is part-time and remote, proactively mention your availability and how you manage asynchronous collaboration—this shows you understand the constraints.
If you have experience with nonprofit branding or educational websites, highlight it prominently; if not, emphasize transferable skills and a willingness to learn the domain.
✉️ What to Emphasize in Your Cover Letter
['Your personal or professional connection to the mission—why Holocaust remembrance and confronting antisemitism matter to you.', "Specific examples of how you've handled sensitive or historically significant content in design or web projects.", "Your ability to work across branding, web development, and outreach—show you're the versatile specialist they need, not just one-dimensional.", "How you'll collaborate with a small leadership team remotely and part-time, including your communication style and project management approach."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore The Bertha Project 2.0's current website and social media to assess their existing branding and identify areas for improvement.
- → Research other Holocaust remembrance and Jewish history nonprofits (e.g., Yad Vashem, US Holocaust Memorial Museum) to understand best practices in branding and digital outreach.
- → Look into Illinois-based Jewish history and anti-prejudice organizations to understand the local context and potential collaborators.
- → Familiarize yourself with current antisemitism statistics and educational initiatives to speak knowledgeably about the challenges the organization addresses.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic portfolio that doesn't demonstrate sensitivity to historical or cultural content—this role requires more than just technical skill.
- Focusing only on one skill (e.g., only web development or only graphic design) without showing versatility, as the role explicitly seeks a mix.
- Ignoring the mission in your application—treating this like any other branding job rather than showing you understand and care about Holocaust remembrance and anti-prejudice work.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to BERTHA PROJECT 2!