Application Guide

How to Apply for Brand Strategy & Awareness Communications Consultant

at WomenHeart

🏢 About WomenHeart

WomenHeart is the only national patient-centered organization solely focused on heart health for the nearly 48 million American women affected by heart disease. Their unique mission combines advocacy, community education, and a national patient support network, making them a powerful force for closing gender gaps in cardiovascular care and awareness.

About This Role

This role leads a high-impact brand strategy and awareness initiative to address the critical gap in women's recognition of heart disease as their #1 killer. You'll conduct a comprehensive audit, develop a new brand strategy, and create a multi-channel communications plan with measurable goals, directly advancing health equity and saving lives.

💡 A Day in the Life

A typical day might start with a stakeholder interview to gather insights from women patients and healthcare providers, followed by analyzing audit findings to identify messaging gaps. You could then collaborate with the small internal team to co-create brand guidelines, review draft communications for inclusive language, and present a phased awareness strategy to leadership—all while balancing multiple workstreams and ensuring every touchpoint advances health equity.

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🎯 Who WomenHeart Is Looking For

  • A senior-level brand strategist with 7+ years of integrated communications experience, ideally in health, patient advocacy, or women's health.
  • Proven track record embedding health equity and accessibility into messaging and communications, ensuring inclusive representation.
  • Experienced in partnering with lean nonprofit teams and development staff in a capacity-building, collaborative way.
  • Strategic thinker with a portfolio demonstrating successful awareness campaigns that closed knowledge gaps among priority audiences.

📝 Tips for Applying to WomenHeart

1

Tailor your resume to explicitly highlight health equity and accessibility work, using specific metrics (e.g., 'increased awareness by X% among underserved populations').

2

In your cover letter, name-drop WomenHeart's specific programs (e.g., SisterMatch, Heart Health Community Educators) to show you've researched their work.

3

Prepare a 1-page case study of a past brand strategy that drove measurable awareness change for a mission-driven organization, focusing on inclusive messaging.

4

Emphasize experience with lean teams by describing how you've built capacity (e.g., training staff, creating templates) rather than just executing.

5

Include examples of earned media or thought leadership placements you've secured, especially in health or women's media outlets.

✉️ What to Emphasize in Your Cover Letter

["Your personal connection to WomenHeart's mission and why closing the awareness gap for women's heart disease matters to you.", "Specific examples of how you've integrated health equity and accessibility into brand and communications strategies.", 'Your experience working with nonprofit teams in a collaborative, capacity-building manner, not just as an external consultant.', 'A clear vision for how you would approach the discovery and audit phase, including stakeholder engagement and inclusive research methods.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review WomenHeart's current website, social media, and recent campaigns to understand existing brand voice and messaging.
  • → Read their latest annual report and research publications (e.g., 'The Heart Truth' report) to grasp key statistics and advocacy priorities.
  • → Study the 'WomenHeart SisterMatch' program and patient support network to understand their audience and community engagement model.
  • → Look into their partnerships with other organizations (e.g., American Heart Association, CDC) to see how they collaborate on awareness.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through your process for conducting a brand and communications audit, especially for a mission-driven organization.
2 How would you ensure that the brand strategy is inclusive and accessible to diverse women (e.g., women of color, rural, low-income)?
3 Describe a time you partnered with a development team to align brand messaging with fundraising goals.
4 How do you measure the success of an awareness campaign beyond just reach (e.g., behavior change, knowledge retention)?
5 What is your experience with earned media and thought leadership for health advocacy organizations? Provide a specific example.
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing WomenHeart's specific mission, programs, or the women they serve.
  • Focusing only on creative brand strategy without demonstrating understanding of health equity, accessibility, and nonprofit constraints.
  • Ignoring the capacity-building aspect: avoid presenting yourself as a solo doer; instead, emphasize how you empower teams to sustain work.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to WomenHeart!

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