Application Guide
How to Apply for B2C Marketing Lead, North America
at Too Good To Go
🏢 About Too Good To Go
Too Good To Go is a mission-driven company on a global crusade to reduce food waste, connecting users with surplus food from restaurants, bakeries, and grocery stores at a discounted price. Joining means directly contributing to environmental impact while working in a fast-growing, purpose-led marketplace that has already saved over 200 million meals.
About This Role
As the B2C Marketing Lead for North America, you will own the consumer growth strategy across the US and Canada, driving demand and brand awareness for the app. This role is pivotal in scaling the marketplace by optimizing user acquisition, retention, and density, while leading a team of three and collaborating with global teams to execute integrated campaigns.
💡 A Day in the Life
Your day might start with a stand-up with your team of three to review campaign performance and prioritize tasks, followed by a meeting with global marketing to align on a new brand campaign. After lunch, you'll dive into user data to identify a drop in retention in a key city, then brainstorm with the creative team on a localized push notification strategy to re-engage users. The afternoon could involve a cross-functional call with the partnerships team to coordinate a joint marketing initiative with a new restaurant chain.
🚀 Application Tools
🎯 Who Too Good To Go Is Looking For
- A seasoned consumer marketer with 6+ years in full-funnel demand generation, ideally in a mobile-first or high-growth app marketplace, who understands the nuances of scaling a two-sided marketplace.
- A data-driven creative who can translate complex consumer insights into compelling campaigns and use analytics to optimize CAC, LTV, and marketplace density.
- A proven people leader with 2-3 years of experience managing multi-disciplinary marketing teams, fostering both creativity and accountability.
- A collaborative strategist comfortable navigating a global matrix organization, able to align with global teams while tailoring strategies to the North American market.
📝 Tips for Applying to Too Good To Go
Highlight specific examples of full-funnel campaigns you've led for a mobile app or marketplace, including metrics like user acquisition cost, retention rates, or marketplace density improvements.
Emphasize your experience with omnichannel marketing (e.g., social, paid, email, partnerships) and how you've integrated them to drive growth in a two-sided marketplace.
Showcase your people management experience by describing how you've mentored team members, fostered a culture of creativity, and held the team accountable for results.
Demonstrate your data fluency by mentioning specific tools (e.g., SQL, Tableau, Mixpanel) and how you've used data to make strategic decisions, not just report on them.
Tailor your resume and cover letter to reflect passion for sustainability and food waste reduction, connecting your personal values to Too Good To Go's mission.
✉️ What to Emphasize in Your Cover Letter
['Your passion for the mission: Explain why reducing food waste matters to you personally and how it aligns with your career goals.', 'Your experience scaling consumer apps: Provide a concrete example of how you drove user growth and retention for a mobile-first product, including specific metrics.', "Your leadership philosophy: Describe how you've built and motivated a marketing team, emphasizing your approach to balancing creativity with data-driven accountability.", "Your cross-functional collaboration skills: Mention how you've worked with global teams or in a matrix organization to adapt global strategies for a local market."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read Too Good To Go's annual impact report to understand their metrics (e.g., meals saved, CO2 avoided) and how they measure success beyond revenue.
- → Study their current marketing channels (social media, app store, partnerships) and identify gaps or opportunities in the North American market.
- → Research the competitive landscape of food waste apps (e.g., Olio, Flashfood) and understand Too Good To Go's unique positioning.
- → Look into their global expansion strategy – how have they entered new markets, and what lessons can be applied to North America?
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on acquisition without addressing retention and marketplace density – this role is about full-funnel growth, not just top-of-funnel.
- Being too generic about your marketing experience – avoid vague claims like 'I drove growth' without specific metrics or context.
- Ignoring the mission – Too Good To Go is purpose-driven; failing to express genuine interest in sustainability can signal a cultural mismatch.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Too Good To Go!