B2C Marketing Lead, North America

• Own and execute the B2C marketing strategy for North America, driving consumer demand and brand growth across the US and Canada.
• Lead and mentor a high-performing B2C marketing team of 3, fostering a culture of creativity and accountability.
• Develop integrated omnichannel campaigns and collaborate with global teams to scale the marketplace.
• Use data and consumer insights to optimize user acquisition, retention, and marketplace density.

This role directly contributes to reducing food waste by accelerating consumer adoption of Too Good To Go's marketplace, preventing millions of meals from being wasted and lowering greenhouse gas emissions.

• 6+ years of consumer marketing experience with full-funnel demand generation, preferably in a high-growth app or mobile-first marketplace.
• 2–3 years of people management experience leading multi-disciplinary marketing teams.
• Creative and strategic thinker with strong data fluency and ability to use complex data for decision-making.
• Experience navigating global matrix organizations and collaborating cross-functionally.

Salary range: $106,800 - $150,000 USD. Hybrid model (3x/week in NYC office), 20 days paid vacation, paid volunteer time, comprehensive parental leave, 100% employer-paid medical/dental/vision, EAP, ClassPass credits, 401(k) with employer match, global mobility (30 days/year abroad), and ERGs.

Too Good To Go is a mission-driven company that inspires and empowers everyone to fight food waste together through a marketplace connecting users with surplus food from restaurants, grocery stores, and other food retailers.