Application Guide

How to Apply for B2B GTM Manager

at Lumen Energy

🏢 About Lumen Energy

Lumen Energy is at the forefront of decarbonizing commercial real estate by combining data analytics with clean energy solutions. Their mission to make buildings carbon-free is both urgent and economically viable, offering a chance to drive real environmental impact while working with cutting-edge technology.

About This Role

As the B2B GTM Manager, you will own the entire top-of-funnel process, from building targeted prospect lists to executing multi-channel outbound campaigns. This role is critical because you'll directly generate qualified meetings and pipeline for the sales team, making you the linchpin of growth.

💡 A Day in the Life

Your day might start by reviewing campaign performance dashboards in HubSpot, then writing and A/B testing cold email copy for a new ABM segment. Mid-morning, you'd collaborate with Sales on list prioritization and hand off warm leads. After lunch, you could be building a new outbound sequence in your sales engagement tool, followed by analyzing which channels (email, LinkedIn, calls) are driving the most meetings.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Lumen Energy Is Looking For

  • You have 5-7 years of hands-on B2B growth experience, with a proven track record in lead generation, ABM, and outbound sales development.
  • You are an operator first—comfortable writing cold emails, building sequences, and analyzing campaign metrics—rather than just managing a team.
  • You have experience selling to sophisticated institutional buyers, ideally in CRE, climate tech, proptech, financial services, or B2B SaaS.
  • You are numbers-native, expert in HubSpot (or similar CRM), and have strong written communication skills with high agency and self-motivation.

📝 Tips for Applying to Lumen Energy

1

Tailor your resume to highlight hands-on outbound execution, not just strategy; include specific metrics like meetings booked or pipeline generated.

2

In your cover letter, mention your experience with ABM programs and CRM management (especially HubSpot), and give an example of a successful outbound campaign you built from scratch.

3

Research Lumen Energy's blog or case studies to understand their value proposition for CRE owners; mention how your background aligns with selling to that audience.

4

Show you understand the 'operator first' ethos by describing a time you personally wrote copy, built a list, and managed a sequence end-to-end.

5

If you have experience in climate tech or proptech, explicitly call it out; if not, explain how your B2B SaaS background translates to selling to institutional real estate owners.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your hands-on experience building and executing outbound engines, not just overseeing them.', "Highlight your success in driving pipeline for sophisticated B2B buyers, with specific numbers (e.g., 'Increased qualified meetings by 30% in Q3').", 'Demonstrate your proficiency with HubSpot and data-driven decision-making, citing examples of how you used analytics to optimize campaigns.', "Express genuine interest in Lumen's mission and how your skills can help accelerate their growth in the CRE clean energy space."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Lumen Energy's blog posts and case studies to understand their target customer (CRE owners) and the specific clean energy solutions they offer.
  • → Look at their LinkedIn and Glassdoor to understand company culture and recent achievements or funding news.
  • → Check if they have any recent press releases or awards related to clean energy or proptech innovation.
  • → Familiarize yourself with the competitive landscape in CRE clean tech (e.g., other software platforms or service providers) to speak knowledgeably.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you built an outbound sequence from scratch; what was your process for list building, copywriting, and measuring success?
2 How do you approach ABM for institutional CRE owners? Can you walk through an example campaign?
3 What metrics do you track in HubSpot to measure top-of-funnel effectiveness, and how do you optimize based on data?
4 Tell me about a time you had to balance quality vs. quantity in lead generation; how did you decide?
5 How would you collaborate with Sales and Marketing leadership to align on pipeline goals and campaign priorities?
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⚠️ Common Mistakes to Avoid

  • Don't focus only on strategy without demonstrating hands-on execution; this role requires an operator who builds sequences, not just directs them.
  • Avoid generic statements about 'passion for clean energy' without connecting it to your specific skills in lead generation or sales development.
  • Don't overlook the importance of CRM proficiency; if you don't have HubSpot experience, be ready to discuss how you quickly learn new tools.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Lumen Energy!

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