Application Guide
How to Apply for Annual Giving and Digital Marketing Coordinator II
at BWF Zuri
🏢 About BWF Zuri
BWF Zuri is the nonprofit sector’s most comprehensive fundraising consulting firm, formed in 2026 by the merger of Bentz, Whaley, Flessner and Associates and Zuri Group. They partner with nonprofits to strengthen philanthropy through data-driven strategies, digital engagement, and transformational gift expertise, helping organizations thrive in a rapidly changing landscape. Working here means joining a team that blends deep industry knowledge with innovative methodologies to make a tangible impact on missions worldwide.
About This Role
As an Annual Giving and Digital Marketing Coordinator II, you’ll be at the intersection of annual giving strategy, digital marketing execution, and project management, supporting nonprofit clients across the country and globally. You’ll collaborate closely with the Annual Giving and Digital Marketing team and the Project Management Office (PMO) to deliver campaigns, donor engagement programs, and digital communications that drive participation and revenue. This role is ideal for someone who wants to apply their fundraising and marketing skills to help nonprofits adapt to a rapidly evolving donor landscape.
💡 A Day in the Life
A typical day might involve checking in with the PMO on project timelines, drafting an email appeal for a client’s annual giving campaign, analyzing digital engagement metrics, and participating in a strategy call with a nonprofit partner. You’ll balance creative work with data analysis and client communication, all while managing multiple projects remotely. Collaboration with team members across time zones is common, so strong virtual communication skills are essential.
🚀 Application Tools
🎯 Who BWF Zuri Is Looking For
- 2–4 years of experience in annual giving, digital marketing, or fundraising, preferably in a nonprofit or consulting environment.
- Strong project management skills, with the ability to manage multiple client projects simultaneously and meet deadlines.
- Familiarity with digital marketing tools (email platforms, social media, analytics) and CRM systems used in fundraising.
- Excellent written and verbal communication skills, with the ability to craft compelling donor communications and present to clients.
- A collaborative mindset and adaptability to work remotely with cross-functional teams and clients.
📝 Tips for Applying to BWF Zuri
Highlight any experience you have with both annual giving programs and digital marketing campaigns—BWF Zuri values candidates who can bridge these areas.
Showcase your project management skills by quantifying projects you’ve managed, including timelines, budgets, and outcomes.
Mention specific nonprofit clients or causes you’ve worked with, demonstrating your ability to understand diverse missions.
Tailor your resume to include keywords from the job description such as 'donor participation', 'digital engagement', 'project management', and 'consulting'.
In your application, express enthusiasm for BWF Zuri’s merger and their comprehensive approach to fundraising, showing you’ve done your homework on the company’s unique positioning.
✉️ What to Emphasize in Your Cover Letter
['Your ability to develop and execute annual giving strategies that increase donor participation and revenue.', 'Experience managing digital marketing campaigns from conception to analysis, including email, social media, and paid digital.', 'Your project management prowess, particularly in coordinating multiple stakeholders and deadlines in a remote setting.', 'A demonstrated passion for the nonprofit sector and alignment with BWF Zuri’s mission to strengthen philanthropy through innovation.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Research the merger between Bentz, Whaley, Flessner and Associates and Zuri Group to understand BWF Zuri’s combined strengths and service offerings.
- → Explore BWF Zuri’s website, blog, and case studies to learn about their clients and the types of campaigns they manage.
- → Investigate current trends in annual giving and digital marketing in the nonprofit sector, such as the rise of AI in donor engagement and the decline in donor participation.
- → Look up the backgrounds of the leaders in the Annual Giving and Digital Marketing team and the PMO to understand their expertise and potential interviewers.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on digital marketing or only on annual giving—this role requires a blend of both, so highlight your versatility.
- Neglecting to mention project management experience, as this is a key component of the role and collaboration with the PMO.
- Using generic language about wanting to work in nonprofits without demonstrating specific knowledge of BWF Zuri’s consulting model and clients.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!