Application Guide

How to Apply for Alliance Marketing Manager

at Charge Point

🏢 About Charge Point

ChargePoint is the world's largest open EV charging network, operating at the center of the electric mobility revolution with a mission to make the transition to electric easy for businesses, fleets, and drivers. Since 2007, they've built a comprehensive ecosystem of hardware, software, and mobile solutions across North America and Europe, partnering with automakers, utilities, and policymakers. Joining ChargePoint means contributing to a trillion-dollar market and shaping the future of transportation for generations.

About This Role

As Alliance Marketing Manager, you will be responsible for developing and executing co-marketing strategies with strategic partners—likely automakers, utilities, fleet operators, and other ecosystem players—to drive demand generation and brand awareness. Reporting to the VP of Growth & Demand Generation, you'll collaborate cross-functionally to create joint value propositions, campaigns, and go-to-market plans that accelerate EV adoption and ChargePoint's market leadership. This role is pivotal in leveraging partnerships to expand reach and revenue in a rapidly growing industry.

💡 A Day in the Life

A typical day might involve collaborating with internal teams (product, sales, demand gen) to align on partner campaign objectives, then meeting with a strategic partner to plan a co-marketing initiative. You could also be analyzing campaign performance data, drafting creative briefs for co-branded content, or presenting results to leadership. Expect a mix of strategy, execution, and relationship-building in a fast-paced, mission-driven environment.

🚀 Application Tools

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Interview Prep

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🎯 Who Charge Point Is Looking For

  • 5+ years of experience in alliance/partner marketing, preferably in technology, automotive, energy, or EV industries.
  • Proven track record of developing and executing joint marketing campaigns with strategic partners that drive measurable demand generation and pipeline growth.
  • Strong relationship management skills with the ability to influence and align internal and external stakeholders at all levels.
  • Data-driven mindset with experience measuring campaign ROI and optimizing partner marketing programs; familiarity with CRM and marketing automation tools.
  • Passion for sustainability and electric mobility, with a knack for storytelling and creating compelling co-branded content.

📝 Tips for Applying to Charge Point

1

Highlight specific examples of successful alliance marketing campaigns you've led, including metrics like pipeline generated, partner engagement, or revenue impact.

2

Tailor your resume and cover letter to emphasize experience in EV, energy, automotive, or technology sectors—showing you understand the ecosystem ChargePoint operates in.

3

Demonstrate familiarity with ChargePoint's partners (e.g., automakers, utilities, fleets) by referencing specific collaborations or market trends in your application.

4

Use ChargePoint's values (Be Courageous, Charge Together, Love our Customers, Operate with Openness, Relentlessly Pursue Awesome) to frame your achievements and working style.

5

If you have experience with co-marketing in a B2B2C environment, highlight it—ChargePoint's network spans businesses, drivers, and partners, so multi-audience campaigns are key.

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience building and scaling alliance marketing programs that drove tangible business results, ideally in a high-growth tech or EV-related company.', 'A specific example of a partnership you managed end-to-end, from strategy to execution to measurement, showcasing your ability to collaborate and innovate.', "Your understanding of the EV charging landscape and ChargePoint's unique position as an open network, and why that excites you.", "How you align with ChargePoint's values and can contribute to their mission of accelerating EV adoption through strategic partnerships."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → ChargePoint's recent partnerships and alliances (e.g., with automakers like Mercedes-Benz, BMW, or fleets like UPS) to understand their co-marketing approach.
  • → The competitive landscape of EV charging (e.g., Electrify America, Tesla Supercharger) and how ChargePoint differentiates through its open network and partner ecosystem.
  • → ChargePoint's latest quarterly earnings and strategic priorities to grasp their growth areas and how alliance marketing supports them.
  • → The company's values and culture, as well as recent news about their expansion in North America and Europe, to align your application with their mission.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach developing a joint marketing plan with a major automaker to promote EV charging solutions?
2 Describe a time you had to align multiple stakeholders (internal teams and external partners) around a shared marketing goal. What was the outcome?
3 What metrics would you use to measure the success of an alliance marketing campaign, and how would you optimize underperforming partnerships?
4 How do you stay informed about EV industry trends and partner needs, and how would you apply that to create compelling co-marketing content?
5 Give an example of a creative co-marketing campaign you executed that drove demand. What made it successful, and what would you do differently?
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⚠️ Common Mistakes to Avoid

  • Focusing only on general marketing experience without highlighting specific alliance or partner marketing achievements and metrics.
  • Ignoring the EV industry context—candidates who don't show understanding of electric mobility trends or ChargePoint's role may seem unprepared.
  • Using a one-size-fits-all cover letter that doesn't address the unique aspects of this role, such as the need to manage co-branded campaigns and drive demand through partnerships.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Charge Point!

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