Application Guide
How to Apply for Account Development Representative
at Workiva
🏢 About Workiva
Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact disclosure and compliance. The company's remote-first culture and focus on innovation make it an attractive place for sales professionals who want to work at the intersection of technology and sustainability.
About This Role
As an Account Development Representative, you'll prospect into Fortune 1000 accounts, leveraging strategic outreach and research to generate qualified pipeline. This role is impactful because you'll directly contribute to revenue growth while partnering with Account Executives to expand Workiva's platform adoption among key accounts.
💡 A Day in the Life
Start your day reviewing Salesforce dashboards and prioritizing outreach to Fortune 1000 contacts. Spend mid-morning conducting research on target accounts using ZoomInfo and LinkedIn Sales Navigator, then craft personalized email sequences in Salesloft. Afternoons involve partnering with Account Executives to refine account strategies and following up on customer engagement opportunities.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Proven experience (5+ years) in sales development, specifically targeting enterprise accounts like Fortune 1000.
- Strong proficiency with Salesforce CRM, Salesloft, ZoomInfo, and LinkedIn Sales Navigator for prospecting and tracking.
- Ability to conduct deep account research and build value pyramids to identify key decision-makers.
- Experience in SaaS sales, with a knack for partnering with AEs to drive engagement and revenue goals.
📝 Tips for Applying to Workiva
Tailor your resume to highlight experience with Fortune 1000 prospecting and tools like Salesforce, Salesloft, ZoomInfo, and LinkedIn Sales Navigator.
In your cover letter, mention specific strategies you've used to generate pipeline in SaaS, especially for enterprise accounts.
Showcase your ability to research and build account intelligence by providing an example of a value pyramid you created.
Emphasize your partnership with Account Executives and how you've contributed to revenue goals in past roles.
If you have ESG or sustainability-related sales experience, highlight it to align with Workiva's mission.
✉️ What to Emphasize in Your Cover Letter
['Your experience prospecting into Fortune 1000 accounts and generating qualified pipeline.', "Proficiency with the specified sales tools (Salesforce, Salesloft, ZoomInfo, LinkedIn Sales Navigator) and how you've used them effectively.", 'Your ability to partner with Account Executives to drive engagement strategies and meet revenue targets.', "Passion for sustainability and how Workiva's ESG focus aligns with your career goals."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand Workiva's ESG reporting platform and how it simplifies climate impact disclosure.
- → Review Workiva's customer case studies, especially for Fortune 1000 companies.
- → Learn about Workiva's remote culture and how sales teams collaborate virtually.
- → Check recent news about Workiva's partnerships or product updates in the ESG space.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't generalize your sales development experience; specifically tie it to enterprise accounts and SaaS.
- Avoid downplaying the importance of tools—emphasize your proficiency with the listed ones.
- Don't neglect to mention your ability to work remotely and self-motivate in a distributed team.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!