Application Guide
How to Apply for Account Development Representative
at Workiva
🏢 About Workiva
Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact and compliance. You'll join a mission-driven company at the forefront of sustainability and transparency, with a remote-first culture that values innovation and collaboration.
About This Role
As an Account Development Representative, you'll prospect Fortune 1000 accounts using strategic outreach to generate qualified pipeline for the sales team. Your research and engagement strategies directly impact revenue goals, making you a critical bridge between marketing and closing deals.
💡 A Day in the Life
You'll start your day reviewing Salesforce reports to prioritize accounts, then use Salesloft and ZoomInfo to research prospects and draft personalized emails and LinkedIn messages. Afternoons involve collaborating with Account Executives on strategy and analyzing outreach performance to refine your approach.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Proven track record of 5+ years in Sales Development, with experience targeting Fortune 1000 companies.
- Deeply proficient in Salesforce CRM, Salesloft, ZoomInfo, and LinkedIn Sales Navigator for efficient prospecting.
- Skilled in crafting personalized outreach via email, social (LinkedIn), and campaigns, with a focus on ESG or SaaS solutions.
- Associate's degree required; preference for candidates with SaaS sales experience and understanding of ESG reporting trends.
📝 Tips for Applying to Workiva
Highlight specific examples of Fortune 1000 prospecting success, including metrics like pipeline generated or meetings booked.
Mention your proficiency with Salesforce, Salesloft, ZoomInfo, and LinkedIn Sales Navigator in your resume and cover letter.
Tailor your resume to emphasize SaaS sales development experience, especially in ESG or compliance-related fields.
Research Workiva's ESG reporting platform and include a brief insight in your cover letter about how you'd target relevant accounts.
Use your LinkedIn profile to showcase thought leadership or engagement with ESG topics, as the role involves social outreach.
✉️ What to Emphasize in Your Cover Letter
['Your experience prospecting into large enterprises and generating qualified pipeline.', 'Your technical proficiency with Salesforce, Salesloft, ZoomInfo, and LinkedIn Sales Navigator.', "Your understanding of ESG reporting and why Workiva's mission resonates with you.", 'Your ability to partner with Account Executives to develop engagement strategies.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read Workiva's latest ESG report or case studies to understand their platform's impact.
- → Explore Workiva's blog and news about climate compliance and sustainability trends.
- → Review the company's LinkedIn page and employee profiles to understand culture and team dynamics.
- → Check out competitors like Persefoni or Salesforce Sustainability Cloud to differentiate Workiva's value.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Sending a generic application without referencing Workiva's ESG focus or your relevant experience.
- Overlooking the requirement for 5 years of experience—ensure your resume clearly shows this.
- Not demonstrating proficiency with the specified tools (Salesforce, Salesloft, etc.) in your application.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!