Application Guide

How to Apply for Western Regional Sales Manager

at Harbinger

🏢 About Harbinger

Harbinger is revolutionizing commercial transport by developing innovative, affordable medium-duty electric vehicles specifically designed for commercial fleets. Unlike many EV startups focusing on consumer vehicles, Harbinger targets the underserved medium-duty commercial market with purpose-built solutions. Working here means contributing to the electrification of essential industries like logistics, construction, and municipal services.

About This Role

As Western Regional Sales Manager, you'll drive adoption of Harbinger's electric commercial vehicles by directly engaging government agencies, municipalities, and commercial fleets across the Western US. This role is impactful because you'll be at the forefront of transitioning commercial fleets to electric, reducing emissions in critical industries while helping customers achieve operational savings through innovative EV technology.

💡 A Day in the Life

A typical day involves morning virtual meetings with dealers to support their sales initiatives, followed by driving to meet with municipal fleet managers or commercial construction companies to demonstrate Harbinger's EV benefits. You'll spend afternoons prospecting new government opportunities and updating the regional sales strategy based on customer feedback, with evenings dedicated to travel planning for the next day's appointments across your Western territory.

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Interview Prep

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🎯 Who Harbinger Is Looking For

  • Has 3+ years of B2B sales experience in automotive, commercial vehicles, or EV sectors with documented success in complex sales cycles
  • Demonstrates specific knowledge of government/municipal procurement processes, ideally with contacts in Western US public sector agencies
  • Shows experience managing dealer relationships and filling coverage gaps in commercial vehicle distribution networks
  • Possesses the flexibility for extensive daily regional travel (likely 50-70% travel time) and occasional out-of-state trips

📝 Tips for Applying to Harbinger

1

Quantify your commercial vehicle or EV sales achievements with specific metrics (vehicles sold, revenue generated, territory growth percentages)

2

Highlight any experience with government RFPs or municipal fleet procurement processes in your resume

3

Research and mention specific Western US municipalities or agencies that could benefit from medium-duty EVs in your application

4

Demonstrate understanding of the unique value proposition of medium-duty EVs versus consumer EVs or heavy-duty commercial vehicles

5

Show how you've previously supported dealers while also pursuing direct sales opportunities in parallel

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with commercial vehicle sales cycles and how it applies to medium-duty EVs', 'Examples of navigating government/municipal procurement processes or regulations', "How you've successfully managed dealer relationships while pursuing direct opportunities", 'Your approach to developing territory-specific sales strategies for emerging technology products']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Harbinger's specific medium-duty EV models and their technical specifications versus competitors
  • → Recent government incentives for commercial EV adoption in Western states (California, Oregon, Washington policies)
  • → Key players in commercial fleet management in the Western US region
  • → Harbinger's existing dealer network and partnership announcements

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would approach selling to a municipal fleet manager versus a commercial construction company
2 Describe your experience with the government procurement process and any specific agencies you've worked with
3 How would you balance supporting existing dealers while pursuing direct sales opportunities?
4 What strategies would you use to overcome range anxiety or charging infrastructure concerns with commercial fleet customers?
5 How do you stay current on EV technology and commercial vehicle market trends?
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⚠️ Common Mistakes to Avoid

  • Focusing only on consumer EV experience without commercial/industrial sales context
  • Underestimating the travel requirements (this is daily regional travel, not occasional)
  • Applying with a generic automotive sales background without addressing the specific challenges of selling emerging technology to commercial/government buyers

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Harbinger!

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