Application Guide

How to Apply for Werkstudent:in Growth Marketing (m/w/d)

at 1KOMMA5°

🏢 About 1KOMMA5°

1KOMMA5° is pioneering holistic CO2-neutral building solutions by integrating decentralized clean energy, mobility, and heat supply systems. Unlike traditional energy companies, they focus on complete ecosystem solutions that make sustainable living accessible and practical. Working here offers the chance to contribute directly to Europe's energy transition while gaining experience in a fast-growing climate tech startup.

About This Role

As a Growth Marketing Werkstudent, you'll support customer acquisition and engagement initiatives for sustainable building solutions, working across digital marketing channels. You'll analyze campaign performance data to help optimize strategies that drive adoption of clean energy systems. This role directly impacts how European homeowners discover and adopt CO2-neutral living solutions.

💡 A Day in the Life

A typical day might involve analyzing performance data from recent email campaigns targeting potential solar customers, then collaborating with the marketing team to optimize ad copy for German and English audiences. You could spend afternoons researching market trends in European clean energy adoption and preparing insights for the next growth strategy meeting.

🎯 Who 1KOMMA5° Is Looking For

  • A marketing/business student with hands-on experience or coursework in digital marketing channels (SEO, social media, email marketing)
  • Bilingual German/English communicator who can create content and analyze data for both markets
  • Detail-oriented analyst comfortable with marketing metrics and performance tracking tools
  • Climate-conscious individual genuinely interested in sustainable energy and building solutions

📝 Tips for Applying to 1KOMMA5°

1

Highlight any experience with sustainability-focused marketing or climate-related projects in your portfolio

2

Demonstrate your bilingual skills by including both German and English content samples if available

3

Show specific examples of how you've analyzed marketing data to improve outcomes (even from coursework)

4

Research 1KOMMA5°'s specific products like their energy management systems and reference them in your application

5

Emphasize your availability for part-time remote work within EU time zones

✉️ What to Emphasize in Your Cover Letter

["Your understanding of growth marketing's role in accelerating adoption of sustainable technologies", 'Specific examples of analytical skills applied to marketing or business problems', "Why you're personally motivated by 1KOMMA5°'s mission of CO2-neutral buildings", 'How your bilingual abilities can support marketing across German and European markets']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • 1KOMMA5°'s specific product offerings and how they integrate energy, mobility, and heat
  • The German and EU regulatory environment for clean energy and building standards
  • Competitors in the decentralized energy solutions space
  • Recent company news or funding rounds to understand growth trajectory

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach marketing heat pumps or solar systems to German homeowners?
2 What metrics would you track to measure growth marketing success for a B2C climate tech company?
3 How do you stay current with digital marketing trends in the sustainability sector?
4 Describe a time you analyzed data to improve a marketing outcome
5 How would you localize a marketing campaign from German to other EU markets?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Generic marketing applications that don't mention sustainability or clean energy
  • Failing to demonstrate bilingual capabilities in both application materials and communication
  • Focusing only on creative marketing without showing analytical/data skills
  • Not understanding the part-time, remote nature of the role and its scheduling requirements

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to 1KOMMA5°!