Application Guide

How to Apply for Vice President, Marketing, Brand and Communications

at Hilarity for Charity

🏢 About Hilarity for Charity

Hilarity for Charity (HFC) is a unique nonprofit founded by Seth Rogen and Lauren Miller Rogen, combining celebrity influence with a serious mission to combat Alzheimer's disease. It stands out for its focus on activating the next generation, brain health education, and providing tangible family support.

About This Role

As VP of Marketing, Brand & Communications, you'll lead all external communications, brand strategy, and media relations, ensuring HFC's voice is credible, accessible, and culturally relevant. This role directly impacts mission awareness, fundraising, and program success, reporting to the Executive Director as a key leadership team member.

💡 A Day in the Life

A typical day might include reviewing analytics from a recent campaign, meeting with the Associate Director to plan a social media push for Brain Health Awareness Month, and collaborating with Development on a fundraising appeal. You'll also connect with the Executive Director to align on messaging for an upcoming event, and review a new partnership proposal from a brain health research institution.

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🎯 Who Hilarity for Charity Is Looking For

  • Proven experience in senior marketing/communications leadership within a nonprofit, ideally in health or social impact.
  • Expertise in developing and executing integrated brand strategies across owned, earned, and shared channels.
  • Strong team management skills, with experience leading small, high-performing teams.
  • Deep understanding of Alzheimer's disease or willingness to become a subject matter expert quickly.

📝 Tips for Applying to Hilarity for Charity

1

Highlight any experience working with celebrity founders or high-profile ambassadors, as HFC relies on Seth Rogen and Lauren Miller Rogen's visibility.

2

Showcase metrics-driven results from past campaigns, especially in awareness, engagement, or fundraising growth.

3

Tailor your resume to emphasize brand strategy, not just general marketing; include examples of rebranding or positioning work.

4

Mention experience in health communications or brain health education specifically, if applicable.

5

Demonstrate cultural relevance and ability to connect with younger demographics (e.g., Gen Z/millennials) through social media or influencer partnerships.

✉️ What to Emphasize in Your Cover Letter

["Express genuine passion for HFC's mission to change the trajectory of Alzheimer's disease through awareness and family support.", 'Emphasize your strategic leadership in brand building and integrated communications, with concrete examples.', "Show understanding of HFC's unique position as a celebrity-founded nonprofit and how you'd leverage that.", 'Highlight your experience in team management and cross-departmental collaboration with programs and development.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review HFC's current website, social media channels, and recent press releases to understand their tone and messaging.
  • → Read about HFC's key programs: 'Caregiver Support', 'Brain Health Education', and 'Advocacy' to align your strategy.
  • → Research the competitive landscape of Alzheimer's nonprofits (e.g., Alzheimer's Association) to identify differentiation opportunities.
  • → Understand Seth Rogen and Lauren Miller Rogen's public statements about HFC to align with their vision.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you evolve HFC's brand to resonate with younger audiences while maintaining credibility with donors and researchers?
2 Describe a time you managed a communications crisis or sensitive health topic; how did you ensure accuracy and compassion?
3 How would you measure the success of HFC's communications strategy? What KPIs would you prioritize?
4 Given limited resources (team of two), how would you prioritize initiatives and allocate budget across channels?
5 What is your experience working with celebrity founders? How would you balance their creative input with strategic goals?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't reference HFC's specific mission, programs, or celebrity founders.
  • Focusing too much on for-profit marketing experience without translating it to nonprofit context and mission-driven goals.
  • Neglecting to mention team management or cross-functional collaboration, which are critical for this leadership role.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Hilarity for Charity!

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