Application Guide

How to Apply for Vice President, Marketing, Brand and Communications

at Hilarity for Charity

🏢 About Hilarity for Charity

Hilarity for Charity (HFC) is a unique nonprofit co-founded by Seth Rogen and Lauren Miller Rogen that combines celebrity influence with serious Alzheimer's advocacy. Unlike traditional nonprofits, HFC engages younger generations through humor and creative campaigns while delivering tangible brain health education and family support. Working here offers the chance to be part of a nationally recognized organization that's genuinely changing how society approaches Alzheimer's disease.

About This Role

As Vice President of Marketing, Brand & Communications at HFC, you'll lead all external communications, brand strategy, and media relations to advance the organization's mission. This role involves developing culturally relevant content that makes Alzheimer's advocacy accessible while managing a team of two communications professionals. Your work will directly impact HFC's ability to care for families, activate new advocates, and advance brain health research through strategic storytelling.

💡 A Day in the Life

A typical day might involve reviewing analytics from recent campaigns, collaborating with the Programs team on upcoming brain health initiatives, mentoring your two direct reports on content strategy, and developing media pitches that position HFC as a leader in Alzheimer's advocacy. You'd likely spend time ensuring all communications align with HFC's mission while making complex topics accessible through strategic storytelling across multiple channels.

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Interview Prep

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🎯 Who Hilarity for Charity Is Looking For

  • Has 10+ years of senior-level experience in nonprofit marketing/communications, specifically with health advocacy or social impact organizations
  • Demonstrates expertise in developing integrated communications strategies across owned, earned, and shared channels that drive both awareness and fundraising
  • Possesses experience managing and mentoring communications teams while collaborating closely with program and development departments
  • Shows proven ability to make complex health topics (like Alzheimer's) accessible and culturally relevant to diverse audiences, particularly younger generations

📝 Tips for Applying to Hilarity for Charity

1

Highlight specific examples of how you've made health or social issues culturally relevant to younger audiences in previous roles

2

Demonstrate your understanding of HFC's unique approach by referencing specific campaigns like their annual Variety Show or brain health initiatives

3

Show how your experience bridges both awareness-building AND fundraising outcomes, as this role serves both program and development needs

4

Include metrics that show your communications strategies increased engagement, donations, or advocacy actions in previous positions

5

Emphasize remote leadership experience and your ability to manage distributed teams effectively

✉️ What to Emphasize in Your Cover Letter

["Your specific experience with Alzheimer's or related health advocacy communications", 'Examples of successful brand strategy that increased both awareness and tangible support (donations, volunteers, etc.)', "How you've previously made complex health topics accessible to diverse audiences", 'Your approach to collaborating across departments (programs, development, executive leadership) to achieve organizational goals']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Watch HFC's annual Variety Show and analyze their unique approach to serious advocacy through humor
  • → Study HFC's current communications across social media, website, and press to understand their existing brand voice
  • → Research HFC's specific programs: brain health education initiatives, family support services, and research partnerships
  • → Review Seth and Lauren Rogen's public advocacy work around Alzheimer's to understand the founders' personal connection

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a communications strategy to make Alzheimer's advocacy relevant to Gen Z and Millennials?
2 Describe your experience managing remote communications teams and collaborating with program staff on joint initiatives
3 How would you balance HFC's humorous, accessible brand voice with the serious nature of Alzheimer's disease?
4 What metrics would you track to measure the success of HFC's communications strategy?
5 How have you previously worked with development teams to ensure communications support fundraising goals?
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⚠️ Common Mistakes to Avoid

  • Focusing only on corporate marketing experience without demonstrating nonprofit or health advocacy background
  • Presenting generic communications strategies without tailoring them to HFC's unique humorous-yet-serious brand approach
  • Failing to show how your work connects communications outcomes to tangible organizational impact (fundraising, program reach, advocacy growth)

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

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Good luck with your application to Hilarity for Charity!

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