Application Guide

How to Apply for Vice President, Digital & Growth Marketing

at EcoVadis

🏢 About EcoVadis

EcoVadis is unique as a global leader in sustainability ratings, empowering companies to improve their environmental and social impact through actionable insights. Working here means contributing directly to meaningful corporate sustainability transformation at scale, combining purpose with business impact in the B2B SaaS space.

About This Role

This Vice President role involves building and executing the global growth marketing strategy to drive commercial targets, owning channel strategy across paid search, social, ABM, SEO/SEM, and emerging AI-led channels. It's impactful because you'll directly link marketing investment to pipeline and revenue outcomes while advancing sustainability solutions globally.

💡 A Day in the Life

A typical day involves analyzing performance data across global channels, diagnosing funnel issues with your team, collaborating with Sales on ICP priorities and segment strategies, and refining forecasting models that link marketing investment to pipeline outcomes. You'll balance strategic planning for AI-led channel expansion with hands-on optimization of existing paid search, social, and ABM campaigns.

🚀 Application Tools

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Interview Prep

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🎯 Who EcoVadis Is Looking For

  • A strategic leader with hands-on operational expertise in performance marketing, forecasting, attribution, and modern MarTech ecosystems
  • Proven ability to partner cross-functionally with Sales, Regional Marketing, and Product Marketing to define ICP priorities and segment strategies
  • Exceptional people leader who has grown, coached, and retained high-performing marketing teams in B2B/SaaS environments
  • Data-driven problem-solver comfortable diagnosing funnel issues across paid search, paid social, display, retargeting, ABM platforms, and SEO/SEM

📝 Tips for Applying to EcoVadis

1

Quantify your impact on pipeline and revenue outcomes in previous roles, specifically linking marketing investments to business results

2

Highlight specific experience with sustainability, ESG, or purpose-driven B2B companies to demonstrate alignment with EcoVadis's mission

3

Showcase your expertise in both traditional channels (paid search, social, SEO/SEM) AND emerging AI-led marketing channels

4

Demonstrate cross-functional collaboration experience with Sales, Product Marketing, and Regional Marketing teams in global organizations

5

Include examples of building forecasting models that connect marketing spend to revenue outcomes, not just engagement metrics

✉️ What to Emphasize in Your Cover Letter

['Your experience linking marketing investment directly to pipeline and revenue outcomes with specific metrics', "How you've partnered with Sales and Product Marketing teams to define ICP priorities and segment strategies", 'Your approach to building and coaching high-performing teams in growth marketing environments', 'Why sustainability-focused marketing at EcoVadis specifically appeals to you, not just general B2B marketing']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → EcoVadis's specific sustainability rating methodology and how it differs from competitors like Sustainalytics or MSCI
  • → Recent EcoVadis client case studies and industry reports to understand their market positioning
  • → The company's growth trajectory, funding history, and leadership team backgrounds
  • → Current marketing channels and content strategy by analyzing their digital presence and campaigns

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you build a global growth marketing strategy for sustainability ratings in competitive B2B markets?
2 Describe your experience with attribution modeling and forecasting in complex sales cycles typical of enterprise SaaS
3 How would you approach channel strategy across paid search, social, ABM, and emerging AI-led channels for EcoVadis?
4 What's your experience diagnosing funnel issues and optimizing performance across different regions and segments?
5 How do you balance data-driven decision making with the mission-driven aspect of sustainability marketing?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on brand marketing or awareness metrics without demonstrating pipeline/revenue impact
  • Presenting generic B2B marketing experience without sustainability/ESG context or understanding
  • Claiming team leadership experience without specific examples of growing, coaching, and retaining talent
  • Overemphasizing one channel expertise (e.g., only SEO or only paid social) instead of holistic channel strategy

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to EcoVadis!

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