Application Guide

How to Apply for Vice President, Demand Generation

at Re:Build Manufacturing

🏢 About Re:Build Manufacturing

Re:Build Manufacturing is revitalizing U.S. manufacturing by combining cutting-edge technology with a sustainable future vision. As a portfolio company model, you'll drive demand across multiple innovative manufacturing businesses, making a tangible impact on American industrial competitiveness.

About This Role

As VP of Demand Generation, you'll architect and execute a multi-channel strategy to generate qualified pipeline growth for Re:Build's portfolio companies. This role is critical to scaling revenue and establishing Re:Build as a leader in modern manufacturing, with direct influence on go-to-market success.

💡 A Day in the Life

Your day might start with a remote stand-up with your demand generation team to review campaign performance and pipeline metrics. Then you could meet with sales leadership to align on lead scoring and target accounts, followed by analyzing marketing automation data to optimize a multi-channel ABM program. Afternoons might involve strategizing with portfolio company heads on tailored demand generation plans and reviewing content performance.

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Interview Prep

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🎯 Who Re:Build Manufacturing Is Looking For

  • 10-12 years of B2B marketing experience, with 5-7 years leading demand generation teams in manufacturing, industrial, or complex technical environments.
  • Expert in marketing automation (HubSpot, Marketo) and CRM (Salesforce), with a track record of building scalable lead generation programs.
  • Strategic thinker who can align with sales leadership on pipeline goals and optimize lead quality across multiple business units.
  • Strong leadership skills to develop a high-performing team and drive results in a remote, cross-portfolio environment.

📝 Tips for Applying to Re:Build Manufacturing

1

Highlight specific examples of scaling demand generation in manufacturing or industrial contexts, including metrics like pipeline growth and conversion rates.

2

Demonstrate experience with portfolio or multi-company demand generation, as Re:Build has multiple portfolio companies.

3

Showcase your ability to partner with sales leadership, referencing specific alignment strategies you've used.

4

Mention your familiarity with HubSpot and Marketo in your resume and cover letter, as these are explicitly required.

5

Tailor your application to emphasize sustainability and U.S. manufacturing revitalization, aligning with Re:Build's mission.

✉️ What to Emphasize in Your Cover Letter

['Your passion for revitalizing U.S. manufacturing and sustainability.', 'Specific examples of building demand generation programs from scratch or scaling them in complex technical environments.', 'Your leadership experience in developing high-performing teams and aligning with sales.', 'Quantified results from past demand generation efforts (e.g., pipeline growth, lead quality improvements).']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Re:Build's portfolio companies and their specific manufacturing niches to understand the breadth of demand generation needs.
  • → Read about Re:Build's mission and sustainability initiatives to align your application with their values.
  • → Research recent news or press releases about Re:Build to understand their current growth stage and challenges.
  • → Familiarize yourself with the competitive landscape of U.S. manufacturing and how technology is transforming it.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a demand generation strategy for a portfolio of diverse manufacturing companies?
2 Describe a time you aligned with sales leadership to optimize lead quality. What metrics did you use?
3 How do you stay current with marketing automation trends, and how have you used HubSpot/Marketo to drive pipeline?
4 What is your approach to building and leading a remote demand generation team?
5 How would you measure success in this role, and what KPIs would you prioritize?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application that doesn't reference manufacturing or industrial experience.
  • Focusing only on demand generation tactics without showing strategic alignment with sales and business goals.
  • Ignoring the portfolio company structure—treating Re:Build as a single entity rather than a collection of businesses.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Re:Build Manufacturing!

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