Application Guide

How to Apply for UI / UX Designer

at Animal Equality

🏢 About Animal Equality

Animal Equality is a unique international nonprofit that combines investigative journalism, legal advocacy, and corporate campaigning to end farmed animal suffering. Unlike many nonprofits, they use undercover investigations to expose animal cruelty and work directly with governments and companies to create systemic change. Someone might want to work here to apply their design skills to a mission-driven organization that creates tangible impact through both public education and policy work.

About This Role

This UI/UX Designer role involves designing and optimizing digital interfaces for Animal Equality's global platforms to drive measurable engagement and conversion goals. You'll be creating wireframes and prototypes in Figma while ensuring accessibility and responsiveness, maintaining a global design system for cross-country adoption, and implementing data-driven UX improvements based on performance metrics. This role is impactful because your designs will directly support campaigns that educate the public, influence corporate practices, and advocate for legal protections for farmed animals.

💡 A Day in the Life

A typical day might start with reviewing performance metrics from recent campaigns to identify UX improvement opportunities, then collaborating with the campaign team to create wireframes for an upcoming investigation launch. You'd spend time refining components in the Figma design system, ensuring they meet accessibility standards and work responsively across devices, followed by a cross-departmental meeting to align on visual assets that strengthen brand impact across different countries.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Animal Equality Is Looking For

  • Has 2+ years of experience creating wireframes and prototypes in Figma with a portfolio showing accessible, responsive designs
  • Can demonstrate experience analyzing performance metrics (like conversion rates or engagement data) to make data-driven UX decisions
  • Has worked on design systems or style guides, ideally in a multi-country or global context
  • Shows experience collaborating with non-design teams (like campaign or advocacy teams) to create visuals that strengthen brand impact

📝 Tips for Applying to Animal Equality

1

Include a portfolio link with at least one case study showing how you used data to improve UX (mention specific metrics you tracked)

2

Demonstrate understanding of Animal Equality's work by referencing a specific campaign or investigation in your application materials

3

Show experience with accessibility standards (WCAG) in your portfolio or resume, as this role emphasizes accessible design

4

Highlight any experience working with global teams or adapting designs for different cultural contexts

5

Mention specific Figma features you're proficient with (like auto-layout, components, or prototyping tools) rather than just listing 'Figma'

✉️ What to Emphasize in Your Cover Letter

["Explain how your design skills can help achieve Animal Equality's specific goals of engagement and conversion for their campaigns", 'Describe a past project where you used data analysis to improve UX outcomes, with specific results', 'Show understanding of their mission by mentioning how design can support their unique approach (investigations, education, advocacy)', 'Highlight experience collaborating across departments, especially with non-design teams working on social impact campaigns']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Watch Animal Equality's undercover investigation videos to understand the type of content your designs will support
  • → Review their current website and digital campaigns to identify potential UX improvements you could suggest
  • → Study their corporate campaigns (like their work with food companies) to understand their advocacy approach
  • → Look into their international presence to understand the global context of their design system needs
Visit Animal Equality's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would approach designing a landing page for a new undercover investigation campaign to maximize conversions
2 How would you adapt Animal Equality's design system for different countries while maintaining brand consistency?
3 Describe a time you used performance metrics to make a UX improvement decision and the outcome
4 How do you ensure accessibility in your designs, and what specific WCAG guidelines do you prioritize?
5 How would you collaborate with Animal Equality's investigation team to create visuals that effectively communicate their findings?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a portfolio without any case studies showing data-driven design decisions or measurable outcomes
  • Not demonstrating understanding of Animal Equality's specific mission beyond generic animal welfare statements
  • Failing to show experience with accessibility standards, which is explicitly mentioned in the job description

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Animal Equality!

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