Application Guide

How to Apply for Technical Marketing Manager

at Charge Point

🏢 About Charge Point

ChargePoint operates the world's largest open EV charging network, making it a pivotal player in the transition to electric mobility. Unlike proprietary networks, ChargePoint's open platform enables interoperability across multiple charging hardware and software providers, driving widespread EV adoption. Working here means contributing to a cleaner future while being at the forefront of EV infrastructure innovation.

About This Role

As a Technical Marketing Manager, you'll be the bridge between engineering and the market, translating complex EV charging technologies into compelling narratives that drive adoption. Your work directly impacts sales enablement, partner education, and customer understanding, making you a key player in ChargePoint's growth. This role is ideal for someone who thrives at the intersection of technical depth and creative communication.

💡 A Day in the Life

A typical day might start with a stand-up with engineering to learn about a new OCPP feature, then you'd draft a solution brief for fleet customers. After lunch, you'll review a sales deck with the team and record a demo video. You might also attend a customer briefing to gather feedback and later update a white paper based on product changes.

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Interview Prep

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🎯 Who Charge Point Is Looking For

  • Has hands-on experience with EV charging protocols like OCPP, energy management systems, or fleet electrification, and can discuss them fluently with engineers and customers alike.
  • Proven track record of independently creating high-impact technical marketing assets such as white papers, solution briefs, or demo videos, with a portfolio to show.
  • Strong writer who can distill complex technical concepts into clear, concise, and persuasive content for diverse audiences, from CTOs to fleet managers.
  • Comfortable working cross-functionally, collaborating directly with product management and solutions engineering, and can quickly grasp evolving product features.

📝 Tips for Applying to Charge Point

1

Tailor your resume to highlight specific EV charging technologies you've worked with (e.g., OCPP 1.6/2.0.1, ISO 15118, V2G), not just generic marketing experience.

2

Submit a portfolio of 2-3 technical marketing samples (white paper, solution brief, or diagram) that demonstrate your ability to explain complex systems simply.

3

In your cover letter, mention a specific ChargePoint product or feature (e.g., Express Plus, ChargePoint-as-a-Service) and how you'd market it differently.

4

Show you understand the 'open network' value proposition by referencing ChargePoint's competitive advantage over closed networks like Tesla Supercharger or Electrify America.

5

Include any experience with fleet electrification, as this is a key growth area for ChargePoint and a differentiator in your application.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your technical background in EV charging and your ability to translate that into customer-facing content.', 'Highlight a specific example where your content directly enabled sales or partners to close deals or improve product understanding.', "Express enthusiasm for ChargePoint's mission and its open platform approach, showing you understand the industry landscape.", "Demonstrate your collaborative style and comfort working with engineering teams, referencing any cross-functional projects you've led."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read ChargePoint's latest white papers or blog posts to understand their current messaging and technical depth.
  • → Review their product portfolio, especially the Express Plus fast-charging platform and ChargePoint-as-a-Service offering.
  • → Understand the competitive landscape: how ChargePoint differs from Tesla, Electrify America, and other networks (open vs. closed, hardware vs. software).
  • → Look into ChargePoint's partner ecosystem, including automakers, utilities, and fleets, to see how they collaborate.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Explain how you would create a solution brief for a new ChargePoint product, from gathering technical specs to final copy.
2 Describe a time you had to simplify a complex technical concept (e.g., OCPP or energy management) for a non-technical audience.
3 How would you enable a sales team that is not technically savvy to pitch ChargePoint's fleet solutions effectively?
4 What metrics would you use to measure the success of a technical marketing campaign or asset?
5 Discuss a current trend in EV charging (e.g., V2G, MCS, or smart charging) and how ChargePoint should position itself.
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic marketing resume without specific EV charging or technical content examples—this role requires domain expertise.
  • Avoid overly salesy or jargon-heavy language; the role values clarity and technical accuracy over hype.
  • Don't neglect to mention your ability to work independently; the job is remote and requires self-direction.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Charge Point!

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