Application Guide

How to Apply for Summer 2026 Intern - Product Marketing (MBA)

at Workiva

🏢 About Workiva

Workiva uniquely focuses on streamlining integrated ESG (Environmental, Social, and Governance) reporting, helping organizations achieve transparent climate impact tracking and compliance. Their specialization in this growing, mission-driven field makes them a leader in sustainability reporting software. Working here offers the chance to contribute to meaningful environmental transparency while gaining experience at the intersection of technology, finance, and regulatory compliance.

About This Role

This Product Marketing MBA internship involves defining market positioning for Workiva's ESG reporting products and executing go-to-market strategies. You'll directly impact product launches by performing competitive analysis, building financial models on customer data, and developing marketing initiatives. The role is impactful because you'll help shape how companies communicate their climate compliance and sustainability efforts to stakeholders.

💡 A Day in the Life

A typical day might involve collaborating remotely with the product marketing team to refine messaging for an upcoming ESG reporting feature launch. You could spend the morning analyzing competitor positioning in sustainability software, then build an Excel model tracking customer adoption trends to inform afternoon discussions about go-to-market timing. The role balances strategic analysis with hands-on marketing initiative development.

🚀 Application Tools

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Interview Prep

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🎯 Who Workiva Is Looking For

  • An MBA student with 2+ years of strategic marketing experience, ideally in B2B SaaS, fintech, or sustainability sectors
  • Proficient in Excel for building financial models that analyze customer trends and support product decisions
  • Has hands-on experience with at least one marketing automation platform (like Marketo or HubSpot) and one project management tool (like JIRA or Monday.com)
  • Demonstrates understanding of ESG reporting frameworks or regulatory compliance marketing

📝 Tips for Applying to Workiva

1

Quantify your 2+ years of strategic marketing experience with specific metrics (e.g., 'increased market share by X% through positioning strategy')

2

Mention specific ESG reporting frameworks you're familiar with (SASB, GRI, TCFD) even if briefly, to show domain awareness

3

Highlight any experience with financial modeling in Excel related to customer data analysis or product performance tracking

4

Name-drop the specific marketing automation or project management tools from their requirements that you've used

5

Tailor your resume to show how your background aligns with both product marketing AND Workiva's ESG focus

✉️ What to Emphasize in Your Cover Letter

['Connect your strategic marketing experience directly to product positioning for complex, compliance-driven software products', "Demonstrate understanding of Workiva's ESG reporting niche and why transparent climate impact communication matters", "Provide a brief example of how you've used financial modeling or data analysis to inform marketing or product decisions", 'Express specific interest in remote collaboration with product marketing teams on go-to-market strategies']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Workiva's specific ESG reporting products and how they differ from competitors like SAP, Workday, or dedicated ESG platforms
  • → Recent ESG reporting regulations (like EU's CSRD or SEC climate disclosure proposals) that drive demand for Workiva's solutions
  • → Workiva's client case studies to understand their customer base and implementation examples
  • → The company's recent product launches or marketing campaigns to understand their current positioning

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would perform competitive analysis for an ESG reporting software product
2 Describe a time you used financial modeling or customer data analysis to support a product marketing decision
3 How would you develop a go-to-market launch strategy for a new feature in Workiva's platform?
4 What experience do you have with marketing automation platforms in a product marketing context?
5 Why are you interested specifically in product marketing for ESG/sustainability reporting software?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic product marketing application without mentioning ESG, sustainability, or compliance reporting
  • Failing to provide specific examples of strategic marketing experience (beyond tactical execution)
  • Not demonstrating familiarity with any of the required tools (Marketo, JIRA, etc.) or Excel modeling capabilities

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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