Application Guide

How to Apply for Summer 2026 Intern - Marketing Campaigns

at Workiva

🏢 About Workiva

Workiva stands out by focusing specifically on integrated ESG (Environmental, Social, and Governance) reporting, helping organizations transparently communicate their climate impact and compliance efforts. Unlike generic software companies, Workiva combines technology with sustainability expertise, making it ideal for candidates passionate about environmental impact through business solutions. Their remote-first approach offers flexibility while working on meaningful projects that bridge marketing and sustainability.

About This Role

This internship involves hands-on support for digital paid media campaigns, including managing channels like Google Ads or social media ads, optimizing bids with the activation team, and tracking performance metrics through dashboards. You'll directly contribute to improving campaign ROI by analyzing data and identifying opportunities, making this role impactful for understanding how marketing drives business results in the ESG tech space. It's a chance to gain practical experience in performance marketing within a fast-paced, remote environment.

💡 A Day in the Life

A typical day might start with checking performance dashboards for ongoing campaigns, then collaborating with the activation team via video calls to adjust bidding strategies based on real-time data. You could spend time analyzing metrics to draft reports on ROI opportunities, followed by assisting with preparations for a new digital campaign launch, all while working independently in a remote setup with regular check-ins.

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Interview Prep

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🎯 Who Workiva Is Looking For

  • A current student in Marketing, Advertising, or Business with coursework or projects related to digital advertising or analytics
  • Demonstrates proactive problem-solving skills, such as through past internships where they improved processes or results
  • Thrives in remote, fast-paced settings, possibly shown through experience with time-sensitive projects or virtual collaboration
  • Has strong communication abilities, evidenced by clear writing samples or presentations about data-driven insights

📝 Tips for Applying to Workiva

1

Tailor your resume to highlight any experience with digital advertising tools (e.g., Google Ads, Facebook Ads Manager) or analytics platforms (e.g., Google Analytics, Tableau), even from coursework

2

In your application, mention specific ESG or sustainability topics you're familiar with, aligning with Workiva's mission to show genuine interest

3

Include a portfolio or examples of past marketing projects that involved performance metrics or campaign optimization, as this role is data-focused

4

Emphasize remote work experience or skills, such as self-motivation and virtual communication, since this is a remote internship

5

Research and reference Workiva's recent marketing campaigns or ESG reports in your materials to demonstrate company knowledge

✉️ What to Emphasize in Your Cover Letter

["Explain why you're drawn to Workiva's ESG focus and how it connects to your career goals in marketing", "Detail a specific example where you analyzed data to improve a project's outcome, relating it to the role's optimization responsibilities", 'Highlight your ability to work independently in a remote setting, with evidence from past experiences', 'Mention any familiarity with paid media channels or bidding strategies, even from academic projects, to show readiness for the role']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Workiva's ESG solutions and recent client case studies to understand their market positioning
  • → Review their blog or social media for insights into current marketing campaigns and company culture
  • → Look into industry trends related to digital paid media and ESG compliance to discuss in interviews
  • → Check out employee reviews on sites like Glassdoor to learn about the remote work environment and team dynamics

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you used data to optimize a marketing campaign and the results you achieved
2 How would you approach managing multiple digital paid media channels for a campaign launch at Workiva?
3 What do you know about ESG reporting, and why is it relevant to marketing in this context?
4 How do you stay organized and motivated when working remotely on fast-paced projects?
5 Discuss a trend in digital advertising (e.g., AI in bidding) and how it might impact Workiva's campaigns
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without mentioning Workiva's ESG focus or the specific skills listed in the job description
  • Overlooking the remote aspect by not demonstrating self-motivation or experience with virtual collaboration tools
  • Failing to provide concrete examples of data analysis or campaign management in past roles or projects

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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