Application Guide
How to Apply for Strategy Director
at Fwd People
🏢 About Fwd People
FWD People is a specialized strategic marketing agency focused exclusively on health and non-profit sectors, positioning itself as a trusted partner that stays ahead of industry curves. The company emphasizes a 'no-jerk policy' culture that values ownership without ego, humor, and collaborative team-building in a fast-growing, senior environment.
About This Role
As Strategy Director, you'll lead strategic development for healthcare and biotech clients, translating complex data and science into compelling brand narratives and creative platforms. This role requires balancing high-level thinking with hands-on execution—crafting frameworks while co-creating briefs and leading workshops with creative and account teams.
💡 A Day in the Life
A typical day might involve analyzing healthcare market data to develop brand positioning frameworks for a biotech client, then leading a virtual workshop with creative teams to translate those insights into campaign briefs. You'll likely collaborate with account directors on client presentations while staying updated on health sector trends that could impact multiple client strategies.
🚀 Application Tools
🎯 Who Fwd People Is Looking For
- Has experience translating scientific/healthcare data into accessible brand narratives for healthcare/biotech audiences
- Demonstrates both strategic thinking and hands-on execution skills—comfortable with frameworks AND workshop facilitation
- Shows evidence of collaborative leadership without ego, aligning with FWD's 'no-jerk policy' and team-building emphasis
- Possesses experience in health/non-profit sectors with measurable results in strategic marketing campaigns
📝 Tips for Applying to Fwd People
Highlight specific healthcare/biotech case studies where you translated complex data into compelling brand narratives
Demonstrate your 'thinker AND doer' balance by showing both strategic frameworks AND hands-on workshop/brief examples
Reference FWD's 'no-jerk policy' explicitly and provide examples of collaborative, ego-free leadership
Tailor your application to show understanding of both health sector marketing AND non-profit sector nuances
Include remote collaboration examples since this is a US remote position with a distributed team
✉️ What to Emphasize in Your Cover Letter
['Your experience translating healthcare/science data into audience-connecting narratives', 'Examples of balancing strategic thinking with hands-on execution in agency settings', "Alignment with FWD's collaborative, 'no-jerk' culture and health/non-profit focus", 'Specific ideas for driving growth in healthcare/biotech client accounts']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → FWD's specific healthcare and non-profit client case studies on their website/portfolio
- → Recent healthcare marketing trends and regulatory changes affecting biotech communications
- → The agency's leadership team and their backgrounds in health/non-profit sectors
- → How remote collaboration works at FWD—look for team structure clues in their online presence
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Generic marketing experience without healthcare/non-profit sector specificity
- Overemphasis on individual achievement rather than collaborative team-building examples
- Failure to demonstrate both strategic AND hands-on capabilities in your application materials
- Ignoring the 'no-jerk policy' cultural fit aspect in your communications
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!