Application Guide
How to Apply for Sr. Marketing Manager
at Two Ten Footwear Foundation
🏢 About Two Ten Footwear Foundation
Two Ten Footwear Foundation is a unique nonprofit with a 90-year legacy of supporting the footwear industry's workforce. As the only national organization dedicated to this mission, you'll have the opportunity to make a tangible impact on individuals' lives through financial aid, scholarships, and professional development. The fully remote, US-based team offers flexibility while fostering a strong sense of community.
About This Role
As Sr. Marketing Manager, you'll lead the strategy and execution of marketing campaigns that drive awareness and engagement for Two Ten's programs. You'll own the email marketing program end-to-end, oversee website content and UX, and collaborate on storytelling that highlights the foundation's impact. This role is central to amplifying the organization's reach and deepening connections with the footwear community.
💡 A Day in the Life
A typical day might start with reviewing email campaign performance from the previous day, then drafting content for an upcoming scholarship promotion. You'll likely have a check-in with the web developer about a site UX update, followed by a brainstorming session with the team on a new storytelling initiative. Afternoon could involve writing a blog post about a financial assistance recipient and analyzing A/B test results for an email subject line.
🚀 Application Tools
🎯 Who Two Ten Footwear Foundation Is Looking For
- A marketing generalist with 6-8+ years of experience, ideally in a nonprofit or mission-driven environment, who understands the nuances of cause marketing and donor/beneficiary communication.
- An email marketing expert who can write compelling copy, build campaigns in platforms like Mailchimp or Constant Contact, and analyze performance data to optimize engagement.
- A digital content manager comfortable overseeing website updates, working with external developers on UX/UI improvements, and maintaining a consistent brand voice across channels.
- A strong writer and storyteller who can craft narratives that resonate with diverse audiences—from donors to scholarship recipients—and manage multiple projects with tight deadlines.
📝 Tips for Applying to Two Ten Footwear Foundation
Highlight specific examples of email campaigns you've managed, including metrics like open rates, click-through rates, and conversions. Two Ten values data-driven results.
Showcase any experience with website content management systems (e.g., WordPress) and UX optimization. Mention if you've worked with developers to implement improvements.
Tailor your resume and cover letter to emphasize nonprofit or mission-driven work. Even if your background is in corporate marketing, draw parallels to social impact.
Include a portfolio or work samples that demonstrate your writing and storytelling skills—especially for emotional or inspirational content (e.g., scholarship stories).
Research Two Ten's current programs (e.g., Financial Assistance, Scholarship Program) and reference them in your application to show genuine interest and understanding.
✉️ What to Emphasize in Your Cover Letter
["Express passion for the footwear industry and Two Ten's mission of 'lifting lives'—explain why you want to contribute to this specific cause.", "Detail your experience with email marketing strategy and execution, including specific tools and metrics you've used to improve performance.", "Describe a time you've managed a website redesign or content overhaul, highlighting collaboration with external vendors and UX improvements.", 'Emphasize your project management skills and ability to juggle multiple campaigns, events, and deadlines in a lean team environment.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Review Two Ten's website thoroughly, especially the 'Our Impact' and 'Programs' sections, to understand their current messaging and content gaps.
- → Read recent blog posts or press releases to see how they tell stories about scholarship recipients and financial assistance recipients.
- → Explore their social media channels (LinkedIn, Instagram) to gauge their current engagement and content style.
- → Look into the footwear industry's major players (e.g., Nike, New Balance, Foot Locker) to understand the donor/partner landscape Two Ten works with.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Sending a generic cover letter that doesn't reference Two Ten's specific programs or mission. Personalization is key.
- Focusing only on B2C or for-profit marketing experience without drawing clear connections to nonprofit marketing (e.g., donor vs. customer).
- Neglecting to mention email marketing expertise—this is a core requirement, so if it's not highlighted, your application may be overlooked.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Two Ten Footwear Foundation!