Sr Director, Performance Marketing

• Develop annual and quarterly paid-media strategy aligned to revenue goals and budget guardrails.
• Manage agency relationships across paid search, social, programmatic, and retail media.
• Own channel allocation and optimization — balancing DTC and retailer media efficiency.
• Lead weekly performance reviews and re-allocation decisions to maximize ROI.

This role drives measurable impact on growth, engagement, and profitability for Beyond Meat, supporting the company's mission to create plant-based meat alternatives that benefit human health, climate change, animal welfare, and natural resource conservation.

• 8–12 years of digital marketing experience with strong paid-media ownership; at least 3 years leading a team.
• Expertise in Meta, Google Ads, Amazon Ads, and retail-media networks (e.g., Walmart Connect, Instacart).
• Proven record of optimizing >$5M annual media budgets with measurable ROI.
• Deep familiarity with analytics, pixel tracking, and marketing attribution models.

The starting annual base pay for this role is between USD $210,000 and $240,000. The role may also be eligible for bonus and benefits.

Beyond Meat is a company focused on creating plant-based meat alternatives with the mission to benefit human health, climate change, animal welfare, and natural resource conservation.