Application Guide

How to Apply for Sports & Challenges Manager (DIY)

at Ashby Jenkins Recruitment

🏢 About Ashby Jenkins Recruitment

Ashby Jenkins Recruitment specializes in placing professionals within the charity and nonprofit sectors, focusing on roles that drive social impact. While the specific charity client isn't named, working through this agency typically means joining an organization with ambitious growth goals and a strong emphasis on supporter engagement and long-term value creation in the sports/events fundraising space.

About This Role

As a Sports & Challenges Manager (DIY), you'll strategically manage a diverse portfolio of mass participation events, including DIY/open challenges, Ultra Challenges, and Run for Charity events. You'll lead multichannel stewardship journeys to ensure outstanding participant experiences while collaborating across Digital Marketing, Brand, Regional Engagement, and Fundraising Operations teams to drive the charity's growth objectives.

💡 A Day in the Life

A typical day might involve analyzing participant data from ongoing DIY challenges to optimize communication sequences, coordinating with the digital marketing team on campaign alignment for upcoming Ultra Challenges, troubleshooting supplier issues for Run for Charity events, and developing stewardship journey improvements based on participant feedback across all event types.

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🎯 Who Ashby Jenkins Recruitment Is Looking For

  • Has 2+ years of strategic and operational experience specifically managing mass participation sporting/fundraising events (not just attending or volunteering)
  • Can provide concrete examples of designing and delivering data-driven multichannel stewardship journeys (email sequences, social media touchpoints, SMS updates) that improved participant retention or satisfaction
  • Demonstrates strong relationship-building experience with both internal cross-functional teams (marketing, operations) and external suppliers/event organizers
  • Shows understanding of how DIY challenges differ from organized events and can articulate strategies for engaging remote participants

📝 Tips for Applying to Ashby Jenkins Recruitment

1

Quantify your mass participation event experience: Instead of 'managed events,' specify 'managed portfolio of 15+ DIY challenges reaching 5,000+ participants annually with 85% satisfaction rate'

2

Highlight specific multichannel stewardship tools you've used: Mention platforms like Salesforce Marketing Cloud, Mailchimp, or SMS platforms and how you used data to segment communications

3

Research Ashby Jenkins' charity clients: While the specific client isn't named, review their case studies to understand the types of charities they work with and tailor your examples accordingly

4

Address the remote aspect: Demonstrate experience with remote event management or distributed team collaboration since this is a remote position

5

Connect your experience to charity growth objectives: Frame your achievements in terms of supporter acquisition, retention, or lifetime value rather than just event execution

✉️ What to Emphasize in Your Cover Letter

['Your strategic approach to managing diverse event portfolios, specifically mentioning DIY challenges versus organized events', "Concrete examples of data-driven stewardship journeys you've designed and their impact on participant experience metrics", 'Experience collaborating across multiple departments (digital, brand, operations) and with external suppliers', 'How your work has directly contributed to organizational growth, supporter engagement, or long-term value in previous roles']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Ashby Jenkins Recruitment's charity sector focus and recent placements to understand their client base and values
  • → Current trends in DIY fundraising challenges and mass participation events in the UK charity sector
  • → The specific challenges of remote event management and stewardship for distributed participants
  • → Best practices in multichannel stewardship for nonprofit/sports fundraising events

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would design a stewardship journey for a DIY challenge participant from registration through post-event follow-up
2 Describe a time you had to manage competing priorities across multiple event types (DIY, Ultra, Run events) simultaneously
3 How do you use data to make decisions about participant communications and experience improvements?
4 Tell us about a challenging supplier or internal team relationship you navigated during an event and how you resolved it
5 What strategies would you employ to increase participant conversion from one-time participants to repeat supporters?
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⚠️ Common Mistakes to Avoid

  • Focusing only on event logistics without demonstrating strategic thinking about participant journeys and long-term value
  • Presenting generic event management experience without specific examples related to mass participation, DIY challenges, or charity fundraising
  • Failing to show understanding of how this role connects to broader organizational goals of growth and supporter engagement

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

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Good luck with your application to Ashby Jenkins Recruitment!

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