Application Guide

How to Apply for Spécialiste campagnes marketing

at FLO

🏢 About FLO

FLO is uniquely positioned as a comprehensive EV charging solution provider across Canada, serving homes, businesses, and public spaces with a nationwide network. The company's mission to accelerate EV adoption through seamless charging infrastructure makes it a purpose-driven player in the sustainable transportation revolution. Working at FLO means contributing directly to Canada's clean energy transition while operating in a dynamic, remote-first environment.

About This Role

As a Spécialiste campagnes marketing at FLO, you'll design and execute multi-channel marketing campaigns (email, targeted initiatives, telemarketing) specifically aimed at increasing network utilization through incentive programs and usage credits. This role is impactful because you'll directly drive user engagement with FLO's charging infrastructure, analyze campaign performance with A/B testing, and collaborate cross-functionally to optimize Canada's EV charging experience.

💡 A Day in the Life

A typical day involves analyzing previous day's campaign performance metrics, collaborating with the product team on upcoming feature launches that need marketing support, designing A/B test variations for email campaigns in SendGrid, and meeting with customer service to gather user feedback for campaign optimization. You'll likely spend time creating both French and English marketing content while monitoring network utilization data to identify opportunities for incentive campaigns.

🚀 Application Tools

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Interview Prep

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🎯 Who FLO Is Looking For

  • Has 3-5 years of hands-on experience managing end-to-end marketing campaigns in both B2B and B2C environments, preferably in tech or sustainability sectors
  • Is fully bilingual (French/English) with demonstrated ability to create marketing content and communicate effectively in both languages
  • Has practical experience with SendGrid for email campaign management and can showcase specific results from previous campaigns
  • Possesses strong analytical skills to measure campaign ROI, conduct A/B testing, and make data-driven optimization recommendations

📝 Tips for Applying to FLO

1

Highlight specific examples of B2B and B2C marketing campaigns you've managed, quantifying results (e.g., 'increased engagement by X% through incentive campaigns')

2

Explicitly mention your SendGrid experience in your resume and provide concrete examples of email campaigns you've designed and deployed

3

Demonstrate your bilingual proficiency by submitting application materials in both French and English, or at minimum including French-language examples in your portfolio

4

Research FLO's current network utilization challenges and propose one specific campaign idea in your cover letter that addresses increasing charging usage

5

Showcase your cross-functional collaboration experience by mentioning specific projects where you worked with customer service, sales, and product teams

✉️ What to Emphasize in Your Cover Letter

["Your specific experience designing incentive campaigns that drive product/service utilization (crucial for FLO's network usage goals)", 'Examples of successful A/B testing implementations that led to measurable campaign improvements', 'Your bilingual capabilities and experience creating marketing content for both French and English audiences', "Why you're passionate about EV adoption and sustainable transportation specifically in the Canadian context"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study FLO's current charging network coverage across Canada and identify potential gaps or opportunities for increased utilization
  • → Research Canada's EV adoption rates and government incentives to understand the market context FLO operates within
  • → Review FLO's existing marketing communications to understand their brand voice and identify potential areas for campaign improvement
  • → Investigate FLO's competitors in the Canadian EV charging space to understand their marketing approaches and differentiators

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a specific campaign you designed to increase product/service utilization, including how you measured success
2 How would you approach creating a bilingual marketing campaign targeting both Quebec and English-speaking Canadian markets?
3 Describe your experience with SendGrid - what advanced features have you used and what results did you achieve?
4 How would you collaborate with customer service teams to gather insights for improving marketing campaigns?
5 What metrics would you prioritize when analyzing the performance of FLO's network utilization campaigns?
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⚠️ Common Mistakes to Avoid

  • Applying with only B2C or only B2B experience when the role explicitly requires both - ensure your application demonstrates crossover experience
  • Failing to address the bilingual requirement - applications without clear French/English proficiency indicators will likely be dismissed
  • Providing generic campaign examples without specific metrics or results - FLO needs data-driven marketers who can quantify their impact

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to FLO !

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