Application Guide

How to Apply for Specialist - Communications & Marketing

at Fresh Life

🏢 About Fresh Life

Fresh Life is a pioneering social enterprise tackling urban sanitation challenges in Africa's fastest-growing cities through innovative, non-sewered solutions. Working here means contributing directly to improving public health and dignity for residents in informal settlements, with an award-winning team that combines social impact with sustainable business models.

About This Role

This Communications & Marketing Specialist role involves creating compelling content across digital and traditional channels to amplify Fresh Life's mission while driving customer acquisition through community-focused strategies. You'll be responsible for managing social media platforms, developing marketing campaigns, and supporting events that showcase the organization's sanitation solutions to diverse stakeholders.

💡 A Day in the Life

A typical day might involve creating social media content about Fresh Life's impact stories, analyzing engagement metrics from recent campaigns, coordinating with field teams to gather customer testimonials from informal settlements, and developing presentation materials for an upcoming partnership meeting. You'd likely balance digital strategy work with hands-on community marketing preparation.

🚀 Application Tools

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Interview Prep

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🎯 Who Fresh Life Is Looking For

  • Has 2-3 years experience developing digital marketing strategies for social enterprises or NGOs in East Africa, with proven success in growing social media engagement
  • Demonstrates ability to create compelling content about technical/social issues (like sanitation) for both community audiences and institutional partners
  • Possesses hands-on experience with community marketing in informal settlements or similar contexts, including market research and customer retention activities
  • Shows portfolio of communication materials (presentations, reports, digital content) that balance professional polish with grassroots accessibility

📝 Tips for Applying to Fresh Life

1

Include specific examples in your resume of how you've marketed services to low-income communities or informal settlements, quantifying results where possible

2

Create a portfolio link showing 2-3 samples of communication materials you've developed for social impact organizations (even if from volunteer work)

3

Research Fresh Life's current social media presence and suggest one concrete improvement in your cover letter

4

Highlight any experience with sanitation, WASH (water, sanitation and hygiene), or public health communications

5

Mention specific Kenyan or East African cultural contexts you understand that would help tailor marketing to local communities

✉️ What to Emphasize in Your Cover Letter

["Your understanding of Fresh Life's dual mission (social impact + sustainable business) and how communications supports both", 'Specific examples of developing marketing strategies that increased engagement or customer acquisition in similar contexts', 'Experience creating content that makes technical topics (like sanitation systems) accessible to diverse audiences', "How you've successfully managed multiple communication channels simultaneously while maintaining consistent messaging"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Fresh Life's specific sanitation solutions (like the Fresh Life Toilet) and how they differ from competitors
  • → The company's recent media coverage and awards to understand their current public positioning
  • → Sanitation challenges in Nairobi's informal settlements (like Mukuru or Kibera) where Fresh Life operates
  • → The organization's partners and funders to understand their stakeholder ecosystem

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a digital marketing campaign to increase adoption of Fresh Life's sanitation services in a specific Nairobi informal settlement?
2 Describe your approach to creating a presentation about sanitation solutions for both community members and potential investors
3 What metrics would you track to measure the success of Fresh Life's social media strategy, and why?
4 How have you previously handled communicating about sensitive topics (like sanitation) in respectful, culturally appropriate ways?
5 Can you walk us through how you would plan a product launch event for a new sanitation service, considering both community engagement and media coverage?
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⚠️ Common Mistakes to Avoid

  • Submitting generic marketing portfolios showing only corporate/commercial work without social impact examples
  • Failing to demonstrate understanding of the unique challenges marketing sanitation services in informal settlements
  • Proposing communication strategies that don't consider the literacy levels, language diversity, or technology access of target communities

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Fresh Life!

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