Application Guide
How to Apply for Social Media & Marketing Executive
at Scottys Little Soldiers
🏢 About Scottys Little Soldiers
Scottys Little Soldiers is a unique charity dedicated to supporting children and young people who have lost a parent serving in the British Armed Forces. Working here means contributing to a meaningful mission that provides emotional, educational, and developmental support to bereaved military families. The organization's focus on building community and offering tailored support makes it a deeply impactful place to work for those passionate about both marketing and social good.
About This Role
This Social Media & Marketing Executive role involves managing the social media content calendar across Facebook, Instagram, LinkedIn, and TikTok to engage the bereaved military community. You'll create sensitive, on-brand content, monitor conversations with high emotional intelligence, and use analytics to improve outreach. The role is impactful because you'll help build a supportive online space for grieving families while advancing the charity's mission through strategic digital engagement.
💡 A Day in the Life
A typical day might start by checking scheduled social media posts across platforms, responding to comments with empathy, and using Canva to create graphics for upcoming content. You'd then analyze metrics from previous campaigns to report on engagement and suggest improvements, followed by drafting an email update for bereaved families and updating website content. The day involves balancing creative tasks with sensitive community management, all while collaborating remotely with the Outreach squad.
🚀 Application Tools
🎯 Who Scottys Little Soldiers Is Looking For
- Has hands-on experience managing professional social media accounts across Facebook, Instagram, LinkedIn, and TikTok, with a portfolio showing platform-specific strategies.
- Demonstrates strong written communication skills, able to adapt tone sensitively for bereavement-related conversations and different audiences (e.g., families vs. donors).
- Possesses high emotional intelligence and empathy, with proven ability to handle sensitive topics professionally, perhaps from volunteer, support, or previous charity roles.
- Is highly organized, proficient with social media scheduling tools (e.g., Buffer, Hootsuite) and basic design platforms like Canva, and can track metrics to drive improvements.
📝 Tips for Applying to Scottys Little Soldiers
Tailor your resume to highlight specific experience with social media management for sensitive or charity-related audiences, not just general marketing.
Include a link to a portfolio or examples of social media content you've created, especially graphics made with Canva that show brand alignment and sensitivity.
Mention any volunteer work or personal experience with bereavement support or military communities to demonstrate emotional intelligence.
Research and reference Scottys Little Soldiers' current social media presence in your cover letter, suggesting one actionable improvement based on their priorities.
Emphasize your ability to work independently in a remote, part-time setting, providing examples of how you've managed schedules and metrics remotely.
✉️ What to Emphasize in Your Cover Letter
['Highlight your experience managing social media for communities dealing with sensitive issues, emphasizing empathy and professionalism in communication.', "Discuss your proficiency with specific tools mentioned (e.g., Canva, scheduling software) and how you've used metrics to improve engagement in past roles.", "Explain why you're passionate about supporting bereaved military families, linking it to Scottys Little Soldiers' mission and your desire to contribute to their outreach squad.", "Provide a brief example of how you'd handle a sensitive comment on social media, showcasing your emotional intelligence and alignment with the charity's values."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Scottys Little Soldiers' current social media accounts (Facebook, Instagram, etc.) to understand their tone, content types, and audience engagement.
- → Learn about the bereaved military community in the UK, including challenges they face and how charities like Scottys Little Soldiers provide support.
- → Review the charity's website and annual reports to grasp their mission, programs (e.g., emotional support, educational grants), and recent outreach initiatives.
- → Look into the 'Outreach squad' concept mentioned in the job description, considering how digital marketing fits into broader community engagement strategies.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application without mentioning Scottys Little Soldiers or the bereaved military community, showing lack of research.
- Focusing solely on commercial marketing experience without addressing sensitivity to bereavement or emotional intelligence in your examples.
- Overlooking the part-time, remote nature of the role by not demonstrating self-management skills or experience with virtual collaboration tools.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Scottys Little Soldiers!