Social Media & Marketing Executive

About the Role

As part of a newly created Outreach squad focused on reaching and engaging with the bereaved military community, you will use digital marketing skills to help us develop a thriving online community.

Key Responsibilities

• Own and manage the social media content calendar, ensuring consistent, relevant output aligned to Outreach priorities across Facebook, Instagram, LinkedIn, and TikTok
• Create simple, on-brand social content where required (e.g. Canva graphics, polls, text-based posts, evergreen content) and actively monitor and respond to comments with sensitivity to bereavement-related conversations
• Track and report on key social media metrics (e.g. reach, engagement, follower growth, link clicks) and use insights to recommend improvements
• Own the creation, scheduling, and sending of regular email updates to bereaved families and upload/maintain marketing content on the website

This role creates positive change by helping connect bereaved military families to essential support services through digital outreach, ensuring children and young people who have lost a parent in the British Armed Forces receive emotional, practical, and educational support.

• Practical experience managing professional social media accounts across platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Strong written communication skills with ability to adapt tone for different audiences and platforms, and confidence using social media scheduling tools and basic design platforms like Canva
• High emotional intelligence and ability to communicate with empathy and professionalism around sensitive topics like bereavement
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-moving environment

We're a remote-first organisation with our day-to-day work effective from home. We have a vibrant, non-traditional culture that puts bereaved children and young people at the heart of everything we do, embracing innovative approaches and believing in the power of community, resilience, and connection.