SEO Specialist

• Lead the charge in owning and managing SEO strategies tailored to multiple international markets, ensuring alignment with local search behavior and business objectives.
• Conduct keyword research and mapping across languages, regions and search engines with the support of translation tools.
• Work with global SEO lead & technical teams to make recommendations on hreflang tags, canonicalization and site architecture.
• Collaborate with global and local teams to optimize metadata, headers, internal linking, schema backup and content structure, liaising with marketing teams to create SEO optimized copy that resonates locally.

This role helps change the world by getting more people on bikes through increasing Trek's global organic search visibility and driving more traffic to their website.

• Bachelor’s degree in Marketing, Communications, or related field.
• 8+ years of experience managing technical and on and off page SEO, ideally in multiple markets.
• Proven understanding and success of managing SEO as part of a wider brand strategy.
• Comprehensive understanding of digital metrics and experience with Google Analytics 4 (GA4), SEMrush, GSC, adept at data retrieval, dashboard creation, and audience development.

Group medical insurance floater policy that covers self, spouse, up to 2 children and dependent parents, 12 Annual paid holidays, Employee friendly leave policy: Maternity Leave, Paternity Leave, Compassionate Leave, Wedding Leave, Compensatory Leave in addition to Sick Leave, Casual Leave and Privilege Leave, Tuition Fee Reimbursement up to INR 500,000 (Diploma, Undergraduate, Graduate & Master’s degree programs), 24/7 Employee Assistance Program (EAP), Annual paid time off for charity work, Employee referral bonus, Employee discounts on Trek products.

Trek builds only products they love, provides incredible hospitality to customers, and changes the world by getting more people on bikes. They are recognized as one of the Best Workplaces in Asia 2025 with a flexible and fun company culture.