Application Guide

How to Apply for Senior Visual Product Designer, Direct

at Haven Energy

🏢 About Haven Energy

Haven Energy is uniquely positioned at the intersection of climate tech and consumer experience, specifically focused on accelerating solar and battery storage adoption to build a more resilient grid. Unlike generic tech companies, they're mission-driven with tangible environmental impact, making them appealing to designers who want their work to contribute to climate solutions while solving complex user experience challenges.

About This Role

This Senior Visual Product Designer role owns the entire homeowner-facing experience at Haven Energy, from revamping havenenergy.com to leading the evolution of their quoting flow—their primary lead generator. You'll be responsible for improving clarity, building trust, and driving conversion through UI standards and scalable design systems in Figma, directly impacting solar and battery project adoption.

💡 A Day in the Life

A typical day involves collaborating with product managers to refine the quoting flow, creating and updating Figma components for the design library, prototyping UI animations to enhance user experience, and analyzing user behavior data to identify opportunities for improving conversion rates across homeowner-facing touchpoints.

🚀 Application Tools

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Interview Prep

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🎯 Who Haven Energy Is Looking For

  • Has 6+ years specifically in product/visual design with a portfolio showing measurable conversion improvements (not just aesthetics)
  • Demonstrates advanced Figma proficiency including building production-ready prototypes and maintaining design/component libraries
  • Possesses UI animation skills using tools like LottieFiles or AfterEffects to enhance user experience
  • Has experience designing for conversion optimization in e-commerce or lead generation contexts

📝 Tips for Applying to Haven Energy

1

Tailor your portfolio to highlight 2-3 projects specifically about improving website clarity, trust-building, and conversion rates—quantify results with metrics

2

Include Figma files or prototypes in your application that demonstrate your library-building capabilities and animation skills

3

Research Haven Energy's current website and quoting flow, then prepare specific suggestions for improvements in your cover letter

4

Highlight any climate tech, energy, or mission-driven company experience prominently in your resume

5

Prepare to discuss how you've measured design impact on business outcomes in previous roles, especially conversion metrics

✉️ What to Emphasize in Your Cover Letter

["Demonstrate understanding of Haven's mission by connecting your design philosophy to climate impact and grid resilience", "Provide specific examples of how you've improved conversion rates through design in previous roles", 'Explain your approach to building and maintaining scalable design systems in Figma', 'Mention any experience with solar/energy companies or complex consumer decision-making processes']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Go through Haven Energy's current quoting flow as if you were a homeowner and document your experience
  • → Research the solar and battery storage market to understand common homeowner concerns and decision points
  • → Study Haven's competitors (like Sunrun, Tesla Energy) to understand industry design patterns and opportunities for differentiation
  • → Look into California's energy grid challenges (where Haven is based) to understand the context for their climate resilience mission

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would approach revamping havenenergy.com to improve clarity and build trust with homeowners
2 How do you measure the success of design changes in a conversion-focused flow like a solar quoting system?
3 Describe your process for creating and maintaining scalable design libraries in Figma for a growing product team
4 Show us an example of how you've used UI animation to enhance user experience and what tools you used
5 How would you balance aesthetic design with the need for clear, trustworthy information in a complex product like solar+battery systems?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a portfolio that's heavy on visual aesthetics but light on measurable business outcomes or conversion metrics
  • Not demonstrating specific Figma expertise for design systems and libraries—they need production-ready skills
  • Showing generic design thinking without addressing the specific challenges of solar adoption (trust-building, complex decisions, regulatory context)

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Haven Energy!

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